Female representation and dominant ideologies in polish advertising

East Central Europe

Volumn 30, Issue 2, 2003, Pages 39-61

  Rabikowska, Marta ^a  

^a NONE

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[No Author keywords available]

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EID: 65649086564     PISSN: 00943037     EISSN: 18763308     Source Type: Book Series    
DOI: 10.1163/187633003X00135     Document Type: Review

References (53)

1. J. Kilbourn, Deadly Persuasion (New York: Simon & Schuster, 1999)
2. J. Bator, Female Representation in TV Advertising (Warszawa: Instytut Spraw Publicznych, 1998)
3. I. Desperak, 'Stereotypy kobiet i ich ról spotecznych i zawodowych w reklamie telewizyjnej,' [Stereotypes of women and their social and professional roles in TV advertising] in Kobiety w kulturze popularnej [Women in popular cluture], ed. E. Zierkiewicz and I. Kowalczyk (Wroclaw : MarMar, 2002)
4. E. Olczyk and A. Twardowska, 'Women and the Media', http://free.ngo.pi/ temida/ media.htm
5. J. Mizielinacute;ska, 'Matki, żony, kochanki, czyli tak nas [Mothers, wives, and lovers, or this is how we are seen] in Od Kvbtety do mȩżczyzny i z pozurotem. Rozwazania o ptci w kulturze [Through a woman to a man and back. Studies un the sex in culture], ed. J. Brach-Czajna (Bialystok: TransHumana, 1997)
6. J. Butler, Bodies that Matter (London: Routledge, 1993)
7. J. Kristeva, Powers of Horror (New York: Columbia University Press, 1982)
8. M. Janion, Czy bȩdziesz wiedzial co przeżylei? [ Would you know what you experienced?] (Warszawa: SICI, 1996)
9. A.Graff, Świat bez kobiet [World without Women] (Warszawa:WAB, 2001)
10. Bartek Bartoszek and Milena Niedziela, TBWA (Warszawa, August 18, 2003)
11. Lechoslaw Kwiatkowski, LOWE GGK (Warszawa, August 17, 2003)
12. E. Olcryk and A. Tteardowska, 'Women and the Media'; .,Mizielinska, Matki, zony, kochanki, czyli tak nas widzá; I. Desperak, Stereotypy kobiet i ich rol spolecznych i zawodowych w reklamie telewizyjnej
13. S. de Beauvoir, The Second Sex (London: Picador, 1988)
14. J. Kristeva, Powers of'Hurror, J. Butler, Bodies that Mutter
15. W. Leiss, S. Kline and S. Jhally, Social Communtcation in Advertising (New York: Herder and Herder, 1986), p. 144
16. J. Fowles, Advertising and Pupzclar Culture (London: Sage, 1996), p. 98
17. J. Kilbourn, Deadly Persuasion
18. L. Mulvey, 'Visual Pleasure and Narrative Cinema, Screen 16, No..3 ( 1975), pp. 6-18
19. 'Editorial: Press, No. 1l (2002)
20. See J. Kilbourne, Deadly Persuasion, G. Steint:m, Moving Beyond Words (New York: Simon & Schttstfr, 1994), and a series of videos by J. Kilbourne, Killing us Softly Advertising's Images of Women, Vol. I-III, directed, editcd and produced by S. Jhally, 2000
21. L.Mulvey, 'Vistial Pleasure and Narrative Cinema,' p. 14
22. See http://www.oska.org.pl/informator/krrt.litml
23. J. Butler, Bodies that Matter, p.12
24. See, for example: Ch. Geraghty, Women and Soap Opera (Cambridge: Polity Press, w 1991 )
25. Ch. Gledhill (ed.), Home is Where the Heart Is (London: British Film Institute, 1987)
26. A. Kaplan (ed.), Women in Film Noir (London: British Film Institute, 1980)
27. T. Modleski, Studies in Entertainment: Critical Approaches to Mass Culture (Bloomington: Indiana University Press, 1986)
28. See, for example: J. A. Radway, Reading the Romance Women. Patriarchy and Popular Literature (Chapel Hill, NC: University of North Carolina Press, 1984)
29. I. Whelegan, Overloaded: Populur Culture and the Future of Ferntnism (London: Women's Press, 2000)
30. C. Ramazanoglu, Feminism and the Contradictions of Oppression (London: Routledge, 1989), p. 63
31. B. Fricdan, The Feminine Mystique (London: C:olancz, 1963)
32. Bator, Female Represenlation in TV Advertising, p. 46
33. J. Mizielińska, 'Matki, żony, kochanki,' p. 240-241
34. A.Titkow and H.Domański (ed.), Co to znaczy byé kobieta w Polsce [What, docs being a woman in Poland mean?] (Warszawa: PAN,1995)
35. Ph. Goodman, Woman, Sexuality and War (London: Palgrave, 2002)
36. C.O. Moser and F. Clark (ed.), Victims, Perpetrators or Actors? Gender, Armed Conflicts and Political Violence (London: Zed, 2001)
37. E. J. Bethke, Women and War (Brighton: Harvester. 1987)
38. B. Szajkowski, Next to God⋯ Poland(London: Frances Pinter, 1983), p. 3
39. J. Downing, Internationalising Media Theory. Transition, Power, Culture(London Sage, 1996), p. 95
40. L. Irigaray, 'This Sex which is not One,' in New French Feminism, ed. E. Marks and I. de Couctivron (Brighton: Harvester, 1980), p. 107
41. K. Millet, Sexual Politics (London: Virago Press, 1999), p. 165
42. F. Millard, Polish Politics and Society (London: Rotitiedge, 1999), p. 8
43. F. Millard, Polish Politics and Society, p.8. Millard indicates that the must significant move enabling future concessions for the Church took place straight after the round-table discussions in May 1989 and was titled The Law on the Relationship of the Catholic Church (cont. Jrom previous page) to the Polish People's Republic of May 1989. The document gave formal recognition on the Joint Governmental Commission. It brought forward The Law on the Education System which was to relulate teaching religion or ethics itx schools. This latter regulation was introduced into the 1997 Constitution. It was the Polish-Vatican Concordat which then officially ratified the constitutional relationship between the church and the state on February 23, 1998 (F. Millard, Polish Politics and Society, p. 124-142)
44. M. Janion, Czy bfdziesz wiedzial co przeżyleś. p. 50
45. A. Graff, S̄wiat bez kobiet, p. 24
46. M..Janion, Kobiety i duch inności [Women and the Spirit of Strangeness] (Warszawa: Sict., 1996)
47. Preas, No. 11 (2002)
48. F. Millard, Polish Politics and Soctety, p. 145
49. D. Ostrowska, 'Portret Kobiet w Pismach Ojców Kościola' [ A portrait of a woman in the letters of the Fathers of the Church ], in Od Kobiety do mézczyzny i z powrotem, p
50. F. Millard, Polish Politics ured Society, pp. 128-129
51. Quoted in J.Butler, Bodies that Matter (London: Routledge,1990), p. 47
52. J. Fowles, Advèrtising and Popular Culture (London: Sagc, 1996), p. 67
53. T. Milium, Advertising in Wornen's Magazines (London: Chatto & Windus, 1975), p. 74