Using paid mass media to teach the warning signs of stroke: The long and the short of it

Health Promotion Journal of Australia

Volumn 20, Issue 1, 2009, Pages 58-64

  Hodgson, Corinne ^a   Lindsay, Patrice ^b   Rubini, Frank ^c  

^a CSH Associates   (Canada)

^b Canadian Stroke Network   (Canada)

^c HEART AND STROKE FOUNDATION OF CANADA   (Canada)

Author keywords

Acute care; Education; Stroke; Symptoms

Indexed keywords

ADVERTIZING; ARTICLE; CANADA; EMERGENCY HEALTH SERVICE; HEALTH EDUCATION; HEALTH PROMOTION; HUMAN; INTERVIEW; MASS MEDIUM; METHODOLOGY; STROKE;

ADVERTISING AS TOPIC; EMERGENCY SERVICE, HOSPITAL; HEALTH EDUCATION; HEALTH PROMOTION; HUMANS; INTERVIEWS AS TOPIC; MASS MEDIA; ONTARIO; STROKE;

EID: 65249131151     PISSN: 10361073     EISSN: None     Source Type: Journal    
DOI: 10.1071/he09058     Document Type: Article

References (36)

1. Australian Institute of Health and Welfare. Chronic Diseases Mortality [statistics on the Internet]. Canberra (AUST): Commonwealth of Australia; 2008 [cited 2008 Nov 6]. Available from: http:// www.aihw.gov.au/cdarf/data_pages/mortality/index.cfm
2. Heart and Stroke Foundation of Canada. Ontario (CAN): The Foundation; 2008 [cited 2008 Nov 6]. Statistics [data on the Internet]. Available from: http://www.heartandstroke.com/site/c.iklQLcMWJtE/ b.3483991/k.34A8/Statistics.htm
3. American Heart Association. Heart Disease and Stroke Statistics: 2008 Update [data on the Internet]. Dallas (TX): American Heart Association; 2008 [cited 2008 Nov 6]. Available from: http:// www.americanheart.org/downloadable/heart/ 1200078608862HS_Stats%202008.final.pdf
4. Donnan GA, Fisher M, Macleod M, Davis SM. Stroke. Lancet. 2008;371(9524):1612-23.
5. Evenson KR, Rosamond WD, Morris DL. Prehospital and in-hospital delays in acute stroke care. Neuroepidemiology. 2001;20:65-76.
6. Koathari R, Jaunch E, Broderick J, Brott T, Sauerbeck L, Khoury J, Liu T. Acute stroke: delays to presentation and emergency department evaluation. Ann Emerg Med. 1999;33(1):3-8.
7. Lacy CR, Suh DC, Bueno M, Kostis JB. Delay in presentation and evaluation for acute stroke: Stroke Time Registry for Outcomes Knowledge and Epidemiology (S.T.R.O.K.E.). Stroke. 2001;32:63-9.
8. Rossnagel K, Jungelhulsing GJ, Nolte CH, Muller-Nordhom J, Roll S, Wegscheider K, et al. Out-of-hospital delays in patients with acute stroke. Ann Emerg Med. 2004;44:476-83.
9. Kleindorfer DO, Lindsell CJ, Broderick JP, Flaherty ML, Woo D, Ewing I, et al. Community socioeconomic status and prehospital times in acute stroke and transient ischemic attack. Do poorer patients have longer delays from 911 call to the emergency department? Stroke. 2006:37:1508-13.
10. Mandelzweig L, Goldbourt U, Boyko V, Tanne D. Perceptual, social, and behavioral factors associated with delays in seeking medical care in patients with symptoms of acute stroke. Stroke. 2006;37:1248-53.
11. Casetta I, Granieri E, Gilli G, Lauria G, Tola MR, Paolino E. Temporal trend and factors associated with delayed hospital admission of stroke patients. Neuroepidemiology. 1999:18:255-64.
12. Giles MF, Flossman E, Rothwell PM. Patient behavior immediately after transient ischemic attack according to clinical characteristics, perception of the event, and predicted risk of stroke. Stroke. 2006;37:1254-60.
13. Brice JH, Criswell JK, Delbridge TR, Key CB. Stroke: from recognition by the public to management by emergency medical services. Prehosp Emerg Care. 2002;6:99-106.
14. Alexandrov AW. Solving the issue of patient arrival time. A call for vigilant action. Stroke. 2007;38:2219-20.
15. Rosamond WD, Gorton RA, Hinn AR, Hohenhaus SM, Morris DL. Rapid response to stroke symptoms: the Delay in Accessing Stroke Healthcare (DASH) study. Acad Emerg Med. 1998;5:45-51.
16. Moser BK, Kimble LP, Alberts MK, Alona A, Croft JB, Dracup K, et al. Reducing delay in seeking treatment by patients with acute coronary syndrome and stroke: A scientific statement from the American Heart Association Council on Cardiovascular Nursing and Stroke Council. Circulation. 2006;114:168-82.
17. National Stroke Foundation - Australia [homepage on the Internet]. Melbourne (AUST): The Foundation; 2008 [cited 2008 Aug 22]. National Stroke Week - September 15-21, 2008. Available from: http:// www.strokefoundation.com.au/strokeweek-national-stroke-week
18. National Stroke Foundation - Australia [homepage on the Internet]. Melbourne (AUST): The Foundation; 2008 [cited 2008 Aug 221. FAST - 2007. Available from: http://www.strokefoundation.com.au/2007 - fast
19. Stern EB, Berman M, Thomas JJ, Klassen AC. Community education for stroke awareness: an efficacy study. Stroke. 1999;30:720-3.
20. DeLemos CD, Atkinson RP, Croopnick SL, Wentworth DA, Akins PT. How effective are "community" stroke screening programs at improving stroke knowledge and prevention practices? Results of a 3-month follow-up study Stroke. 2003;34:e247-0.
21. Alberts MJ, Perry A, Dawson DV, Bertels C. Effects of public and professional education on reducing the delay in presentation and referral of stroke patients. Stroke. 1002;23:352-6.
22. Silver FL, Rubini F, Black D, Hodgson CS. Advertising strategies to increase public knowledge of the warning signs of stroke. Stroke. 2003;34:1965-8.
23. Hodgson C, Lindsay P, Rubini F. Can mass media influence emergency department visits for stroke? Stroke. 2007;38:2115-22.
24. Noar SM. A 10-year retrospective of research in health mass media campaigns: where do we go from here? J Health Commun. 2006;11:21-42.
25. Grilli R, Ramsay C, Minozzi S. Mass media interventions: effects on health services utilization (Cochrane Review). In: Cochrane Database of Systematic Reviews; Issue 3, 1998. Oxford (UK): Update Software; 1998.
26. Finn MC, Bett JHN, Shilton TR, Cunningham C, Thompson PL on behalf of the National Heart Foundation of Australia Chest Pain Every Minute Counts Working Group. Patient delay in responding to symptoms of possible heart attack: can we reduce time to care? Med J Aust. 2007;187:293-8.
27. Heart and Stroke Foundation. Stroke Warning Signs Video [public awareness material page on the Internet]. Ontario (CAN): Heart and Stroke Foundation of Canada; 2008 [cited 2008 Aug 22]. Available from: http://www.heartandstroke.com/site/c.iklQLcMWJtE/b.3484429/k.423E/ Public_Awareness_PSA_Materials.htm
28. Ipsos Reid Public Affairs. Ipsos Reid Ontario Omnibus [surveys on the Internet]. Ontario (CAN): Ipsos Public Affairs; 2008 [cited Aug 22]. Available from: http://www.ipsos-pa.com/pdf/ipsos_ontarioOmni.pdf
29. Heart and Stroke Foundation. Stroke Warning Signs [health information page on the Internet]. Ontario (CAN): Heart and Stroke Foundation of Canada; 2008 [cited 2008 Aug 22]. Available from: http:// www.heartandstroke.com/site/c,iklQLcMWJtE/b.3483937/k.8989/ Warning_Signs.htm
30. Canadian Stroke Network [homepage on the Internet]. Ontario (CAN): RCSN; 2008 [cited 2008 Aug 22]. RCSN - The Registry of the Canadian Stroke Network. Available from: http://www.rcsn.org/
31. Naik FA, Mantrala MK, Sawyer AG. Planning media schedules in the presence of dynamic advertising quality. Marketing Science. 1998;17(3):214-35.
32. Lewis M, Trypuc J, Lindsay P, O'Callaghan C, Dishaw A. Has Ontario's Stroke System really made a difference? Healthc Q. 2006;9(4):50-9, 2.
33. Siegel M. Mass media antismoking campaigns: a powerful tool for health promotion. Ann Intern Med. 1998;129(2):128-32.
34. Montague M, Borland R, Sinclair C. Slip! Slop! Slap! And SunSmart, 1980-2000: skin cancer control and 20 years of population-based campaigning. Health Educ Behav. 2001;28(3):290-305.
35. Randolph W, Viswanath K. Lessons learned from public health mass media campaigns: marketing health in a crowded media world. Annu Rev Public Health. 2004;25:419-37.
36. Owen N, Bauman A, Booth M, Oldenburg B, Magnus P. Serial mass-media campaigns to promote physical activity: reinforcing or redundant? Am J Public Health. 1995;85:244-8.