The value relevance of major media advertising expenditures: Some U.K. evidence

International Journal of Accounting

Volumn 44, Issue 2, 2009, Pages 187-206

  Shah, Syed Zulfiqar Ali ^a   Stark, Andrew W ^b   Akbar, Saeed ^c  

^a UNIVERSITY OF WARWICK   (United Kingdom)

^b UNIVERSITY OF MANCHESTER   (United Kingdom)

^c UNIVERSITY OF LIVERPOOL MANAGEMENT SCHOOL   (United Kingdom)

Author keywords

Advertising; Disclosure; Intangible assets; Value relevance

Indexed keywords

EID: 65149094192     PISSN: 00207063     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.intacc.2009.03.004     Document Type: Article

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