An exploratory study of determinant factors for the success of Chinese quick service restaurant chains

Quick Service Restaurants, Franchising, and Multi-Unit Chain Management

Volumn , Issue , 2014, Pages 239-362

  Chen, Sandy Changfeng ^a   Bowen, John T ^a  

^a UNIVERSITY OF NEVADA   (United States)

Author keywords

Chinese restaurant industry; Chinese restaurants; Foodservice; Qualitative research; Quick service restaurants

Indexed keywords

EID: 64049086866     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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