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Volumn 13, Issue 1, 2008, Pages 59-71

A proposed application of the marketing mix concept to tramp & liner shipping companies

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Indexed keywords


EID: 63749094027     PISSN: 13310194     EISSN: 18463363     Source Type: Journal    
DOI: None     Document Type: Article
Times cited : (7)

References (23)
  • 8
    • 63749108229 scopus 로고    scopus 로고
    • Shipping Marketing and Customer Orientation: The Psychology and Buying Behaviour of Charterer and Shipper in Tramp and Liner Market
    • Athens, 04-06 July
    • Giziakis K., Plomaritou E., Plomaritou V. (2007), "Shipping Marketing and Customer Orientation: The Psychology and Buying Behaviour of Charterer and Shipper in Tramp and Liner Market", International Association of Maritime Economists Annual Conference, Athens, 04-06 July 2007.
    • (2007) International Association of Maritime Economists Annual Conference
    • Giziakis, K.1    Plomaritou, E.2    Plomaritou, V.3
  • 13
    • 63749124767 scopus 로고    scopus 로고
    • Decision Support Systems for Marketing Managers
    • Little J. (2003), "Decision Support Systems for Marketing Managers", Journal of Marketing, No. 43, pp. 10-16.
    • (2003) Journal of Marketing , Issue.43 , pp. 10-16
    • Little, J.1
  • 14
    • 63749127137 scopus 로고    scopus 로고
    • The Implementation of Marketing in Shipping Companies as a Tool for Improvement of Chartering Policy. A Comparative Analysis of Marketing Implementation in Shipping Companies Worldwide and in Greece: A Case Study in Containership Market and Tanker Market
    • PhD Thesis, University of Piraeus
    • Plomaritou E. (2006), "The Implementation of Marketing in Shipping Companies as a Tool for Improvement of Chartering Policy. A Comparative Analysis of Marketing Implementation in Shipping Companies Worldwide and in Greece: a Case Study in Containership Market and Tanker Market", PhD Thesis, University of Piraeus.
    • (2006)
    • Plomaritou, E.1
  • 16
    • 63749104582 scopus 로고    scopus 로고
    • The Application of Marketing Philosophies and Policies to Shipping Companies
    • Plomaritou E. (2006), "The Application of Marketing Philosophies and Policies to Shipping Companies" Cyprus Journal of Science and Technology, Issue 3.10.
    • (2006) Cyprus Journal of Science and Technology , Issue.3 .10
    • Plomaritou, E.1
  • 17
    • 63749110850 scopus 로고    scopus 로고
    • The Differentiation Strategies of the Leading Shipping Companies in the World
    • April
    • Plomaritou E. (2006), "The Differentiation Strategies of the Leading Shipping Companies in the World" Economic Outlook, April 2006, No. 102.
    • (2006) Economic Outlook , Issue.102
    • Plomaritou, E.1
  • 19
    • 63749127900 scopus 로고    scopus 로고
    • Marketing as a Success Factor for Modern Shipping Companies
    • April
    • Plomaritou E. (2005), "Marketing as a Success Factor for Modern Shipping Companies", Shipping Network, The Official Journal of ICS, April 2005, Issue 6.
    • (2005) Shipping Network, The Official Journal of ICS , Issue.6
    • Plomaritou, E.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.