Managing a brand in the tomato sector: Authority and enforcement mechanisms in a collective organization

Acta Horticulturae

Volumn 536, Issue , 2000, Pages 537-544

  Sauvée, Loïc ^a  

^a Department of Management Sciences ISAB ^*  (France)

Author keywords

Authority; Brand; Contract; Cooperative; Enforcement; Governance; Tomato

Indexed keywords

LYCOPERSICON ESCULENTUM;

EID: 6344224493     PISSN: 05677572     EISSN: None     Source Type: Book Series    
DOI: 10.17660/ActaHortic.2000.536.65     Document Type: Conference Paper

References (12)

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