The credibility of shock advocacy: Animal rights attack messages

Public Relations Review

Volumn 35, Issue 2, 2009, Pages 162-164

  Scudder, Joseph N ^a   Mills, Carol Bishop ^b  

^a NORTHERN ILLINOIS UNIVERSITY   (United States)

^b UNIVERSITY OF ALABAMA   (United States)

Author keywords

Advocacy campaigns; Attack messages; Corporate image; PETA; Shock advocacy

Indexed keywords

EID: 63149114252     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2008.09.007     Document Type: Article

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