The business knowledge for customer relationship management: An ontological perspective

Proceedings of the 1st International Workshop on Ontology-supported Business Intelligence, OBI 2008

Volumn , Issue , 2008, Pages

  Magro, Diego ^a   Gov, Anna ^a  

^a UNIVERSITY OF TURIN   (Italy)

Author keywords

Customer relationship management; Enterprise ontology

Indexed keywords

CUSTOMER SATISFACTION; KNOWLEDGE REPRESENTATION; LARGE SCALE SYSTEMS; MANAGEMENT SCIENCE; PUBLIC RELATIONS; SALES;

BUSINESS KNOWLEDGE; CUSTOMER RELATIONSHIP MANAGEMENT; ENTERPRISE ONTOLOGY; INFORMATION OBJECTS; ONTOLOGICAL ANALYSIS;

ONTOLOGY;

EID: 63149097177     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1452567.1452571     Document Type: Conference Paper

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