Mining demand chain knowledge for new product development and marketing

IEEE Transactions on Systems, Man and Cybernetics Part C: Applications and Reviews

Volumn 39, Issue 2, 2009, Pages 223-227

  Liao, Shu Hsien ^a   Wen, Chih Hao ^b  

^a TAMKANG UNIVERSITY   (Taiwan)

^b NATIONAL DEFENSE UNIVERSITY   (Taiwan)

Author keywords

Association rule; Data mining; Demand chain management; Knowledge extraction; Marketing segmentation; New product development (NPD)

Indexed keywords

ASSOCIATION RULES; ASSOCIATIVE PROCESSING; COMPETITION; CUSTOMER SATISFACTION; PRODUCT DESIGN; PRODUCT DEVELOPMENT; PROJECT MANAGEMENT; SALES;

A-PRIORI; CUSTOMER DEMANDS; DEMAND CHAIN MANAGEMENT; DEMAND CHAINS; DESIGN AND PLANNING; KNOWLEDGE ASSETS; KNOWLEDGE EXTRACTION; MARKET CHANNELS; NEW PRODUCT DEVELOPMENT (NPD); PRODUCTION LINES; RESEARCH ISSUES;

KNOWLEDGE MANAGEMENT;

EID: 63049122798     PISSN: 10946977     EISSN: None     Source Type: Journal    
DOI: 10.1109/TSMCC.2008.2007249     Document Type: Article

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