Multi-taxonomy: Determining perceived brand characteristics from web data

Proceedings - 2008 IEEE/WIC/ACM International Conference on Web Intelligence, WI 2008

Volumn , Issue , 2008, Pages 258-264

  Spangler, Scott ^a   Proctor, Larry ^a   Chen, Ying ^a  

^a IBM ALMADEN RESEARCH CENTER   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

BRAND IMAGES; CONTACT CENTERS; KRAFT FOODS; MESSAGE BOARDS; REAL-WORLD; SOCIAL MEDIAS; SOLUTION PROCESS; STRATEGIC DECISION MAKINGS; WEB DATUM;

GAS BURNERS;

TAXONOMIES;

EID: 62949155058     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/WIIAT.2008.117     Document Type: Conference Paper

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