A study on the enhancement of competitiveness of small and medium enterprises through the integration of marketing capability with technological innovation

Proceedings - 2008 International Seminar on Future Information Technology and Management Engineering, FITME 2008

Volumn , Issue , 2008, Pages 498-502

  Lei, Wang ^a   Xing, Wang ^a   Xiaoyan, Wang ^a  

^a HANGZHOU DIANZI UNIVERSITY   (China)

Author keywords

[No Author keywords available]

Indexed keywords

COMPETITION; INFORMATION TECHNOLOGY; INTEGRATION; MARKETING; ONLINE SEARCHING; TECHNOLOGICAL FORECASTING;

IN BUILDINGS; MARKETING ACTIVITIES; MARKETING CAPABILITIES; NATIONAL ECONOMIES; SMALL AND MEDIUM ENTERPRISE; SUPPORTING ROLES; TECHNOLOGICAL INNOVATION CAPABILITIES; TECHNOLOGICAL INNOVATIONS;

INNOVATION;

EID: 62949126479     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/FITME.2008.33     Document Type: Conference Paper

References (7)

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3. Joseph A. Schumpeter. The Theory of Economic Development: An Inquiry into Profits, Capital, Credit, Interest, and the Business cycle. The Commercial Press, Beijing, 1990 (in Chinese).
4. Chen Jing, Gong Yan, Yong Hao (2001). "A Research on the Information Source of Technological innovation: A study on early consumers". China Soft Science, Vol. 12, No. 1, pp.47-49.
5. rd Edition). Peking University Press, Beijing, 2004 (in Chinese).
6. Von Hippel E (2001). "Perspective: User tookits for innovation". Journal of Product Innovation Management, Vol. 56, No. 3, pp.18-21.
7. Peter F. Drucker. The Best of Sixty Years of Peter Drucker's Essential Writings on Management. Harper Collins, New York, 2001.