Measuring mobile service usage: Methods and measurement points

International Journal of Mobile Communications

Volumn 7, Issue 4, 2009, Pages 415-435

  Kivi, Antero ^a  

^a AALTO UNIVERSITY   (Finland)

Author keywords

Data collection; Market research; Measurement points; Methods; Mobile; Mobile communications; Mobile services; Service usage; User behaviour; Wireless

Indexed keywords

DATA ACQUISITION; INTERNET; MOBILE TELECOMMUNICATION SYSTEMS; SURVEYS;

DATA COLLECTION; MARKET RESEARCH; MEASUREMENT POINTS; METHODS; MOBILE; MOBILE COMMUNICATIONS; MOBILE SERVICES; SERVICE USAGE; USER BEHAVIOUR; WIRELESS;

WIRELESS NETWORKS;

EID: 62449232255     PISSN: 1470949X     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJMC.2009.023692     Document Type: Article

References (35)

1. Aaker, DA., Kumar, V. and Day, G.S. (2004) Marketing Research, 8th ed., John Wiley & Sons Inc.
2. Baeza-Yates, R., Dupret, G. and Velasco, J. (2007) 'A study of mobile search queries', in the Sixteenth International World Wide Web Conference, Banff, Alberta, Canada.
3. Blechar, J., Constantiou, I.D. and Damsgaard, J. (2006) 'Exploring the influence of reference situations and reference pricing on mobile service user behaviour', European Journal of Information Systems, June, Vol. 15, No. 3, pp.285-291.
4. Diminescu, D., Licoppe, C., Smoreda, Z. and Ziemlicki, C. (2006) 'Using mobile phone geolocation data for the 'socio-geographical' analysis of patterns of coordination, urban mobilities and social integration', Proceedings of the International Specialists Meeting on ICT, Everyday Life and Urban Change, Bergen, The Netherlands, 9-12 November.
5. Eagle, N. and Pentland, A. (2006) 'Reality mining; sensing complex social systems', Personal and Ubiquitous Computing, May, Vol. 10, No. 4, pp.255-268.
6. Ericsson, K.A. and Simon, H.A. (1980) 'Verbal reports as data', Psychological Review, May, Vol. 87, No. 3, pp.215-251.
7. Ferreira, J.B. and da Silva, J.F. (2005) 'Unraveling wireless churn', Latin American Business Review, 13 September, Vol. 5, No. 4, pp.99-112.
8. Gonzáles, M.C., Hidalgo, C.A. and Barabási, A-L. (2008) 'Understanding individual human mobility patterns', Nature, Vol. 453, 5 June, pp.779-782.
9. Henderson, T. and Kotz, D. (2006) 'Measuring wireless LANs', in R. Shorey, A. Ananda, M.C. Chan and W.T. Ooi (Eds.) Mobile, Wireless, and Sensor Networks: Technology, Applications, and Future Directions, New Jersey; John Wiley & Sons, pp.5-27.
10. Iachello, G. and Hong, J. (2007) 'End-user privacy in human-computer interaction', Foundations and Trends in Human-Computer Interaction, January, Vol. 1, No. 1, pp.1-137.
11. Ilvesmäki, M. and Luoma, M. (2006) 'Characterizing internet flows with aggregated TCP/UDP source port measurements', Proceedings of the 4th International Workshop on Internet Performance, Simulation, Monitoring and Measurement (IPS-MoMe 2006), Salzburg, Austria, 27-28 February.
12. Jacob, J.K. and Karn, K.S. (2003) 'Eye tracking in human-computer interaction and usability research: ready to deliver the promises', in J. Hyöna, R. Radach and H. Deubel (Eds.) The Mind's Eye: Cognitive and Applied Aspects of Eye Movement Research, Amsterdam, The Netherlands; North Holland/Elsevier Science BV, pp.573-606.
13. Kaikkonen, A., Kallio, T., Kekäläinen, A., Kankainen, A. and Cankar, M. (2005) 'Usability testing of mobile applications; a comparison between laboratory and field testing', Journal of Usability Studies, November, Vol. 1, No. 1, pp.4-16.
14. Kalden, R. (2004) 'Mobile internet traffic measurement and modeling based on data from commercial GPRS networks', PhD thesis, University of Twente, The Netherlands.
15. Kamvar, M. and Baluja, S. (2007) 'Deciphering trends in mobile search', IEEE Computer, August, pp.58-62.
16. Kim, J. (2001) 'Analyzing mobile internet users: results from a monitoring study, an experiment, and a survey study', Proceedings of CHI 2001 Workshop: Mobile Communications: Understanding Users, Adoption & Design, Seattle, Washington, USA, 1-2 April.
17. Kivi, A. (2006) 'Mobile internet usage measurements - case Finland', Master's thesis, Networking Laboratory, Department of Electrical and Telecommunications Engineering, Helsinki University of Technology, Espoo, Finland.
18. Martin, E. (1983) 'Surveys as social indicators; problems in monitoring trends', in P. Rossi, J. Wright and A. Anderson (Eds.) Handbook of Survey Research, California; Academic Press Inc., pp.677-743.
19. M:Metrics, Inc. (2008) Americans Spend More than 4.5 Hours Per Month Browsing on Smartphones, Nearly Double the Rate of the British, press release, issued 21 May 2008.
20. OECD (1980) 'Recommendations of the council concerning guidelines governing the protection of privacy and transborder flows of personal data', O.E.C.D. Doc. C58, 23 September.
21. Ojala, T., Hakanen, T., Mäkinen, T. and Rivinoja, V. (2005) 'Usage analysis of a large public wireless LAN', Proceedings of the International Conference on Wireless Networks, Communications and Mobile Computing (IEEE WirelessCom 2005), Maui, Hawaii, USA, 13-16 June.
22. Opera Software ASA (2008) Social Networks Dominate the Mobile Web: Opera Unveils first State of the Mobile Web Report, press release, issued 20 May 2008.
23. Peuhkuri, M. (2002) 'Internet traffic measurements - aims, methodology, and discoveries', Licentiate thesis, Networking Laboratory, Department of Electrical and Telecommunications Engineering, Helsinki University of Technology, Espoo, Finland.
24. Raento, M., Oulasvirta, A., Petit, R. and Toivonen, H. (2005) 'ContextPhone - a prototyping platform for context-aware mobile applications', IEEE Pervasive Computing, April-June, Vol. 4, No. 2, pp.51-59.
25. Reidenberg, J.R. (1999) 'Restoring Americans' privacy in electronic commerce', Berkeley Technology Law Journal, Spring, Vol. 14, No. 2.
26. Scandura, T. and Williams, E. (2000) 'Research methodology in management; current practices, trends, and implications for future research', Academy of Management Journal, December, Vol. 43, No. 6, pp. 1248-1264.
27. Sen, A., Dacin, P. and Pattichis, C. (2006) 'Current trends in web data analysis', Communications of the ACM, November, Vol. 49, No. 11, pp.85-91.
28. Shih, D-H., Lin, B., Chiang, H-S. and Shih, M-H. (2008) 'Security aspects of mobile phone virus: a critical survey', Industrial Management and Data Systems, Vol. 108, No. 4, pp.478-494.
29. Smith, C. and Grundl, P. (2002) 'Know your enemy; passive fingerprinting', The Honeynet Project Know Your Enemy Whitepapers Series, 4 March.
30. Sugai, P. (2007) 'Exploring the impact of handset upgrades on mobile content and service usage', Int. J. Mobile Communications, February, Vol. 5, No. 3, pp.281-299.
31. van der Heijden, H. and Junglas, I. (2006) 'Introduction to the special issue on mobile user behaviour', European Journal of Information Systems, June, Vol. 15, No. 3, pp.249-251.
32. Verkasalo, H. (2008) 'Contextual patterns in mobile service usage', Personal and Ubiquitous Computing, March.
33. Verkasalo, H. and Hämmäinen, H. (2007) 'A handset-based platform for measuring mobile service usage', INFO: The Journal of Policy, Regulation and Strategy, Vol. 9, No. 1, pp.80-96.
34. Weber, M., Denk, M., Oberecker, K., Strauss, C. and Stummer, C. (2008) 'Panel surveys go mobile', Int. J. Mobile Communications, Vol. 6, No. 1, pp.88-107.
35. Wei, C-P. and Chiu, I-T. (2002) 'Turning telecommunications call details to churn prediction; a data mining approach', Expert Systems with Applications, Vol. 23, August, pp.103-112.