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African Affairs

Volumn 95, Issue 379, 1996, Pages 225-252

Selling change: Advertisements for the 1994 South African election

(1) Bertelsen, Eve a

a UNIVERSITY OF CAPE TOWN (South Africa)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 6244238225 PISSN: 00019909 EISSN: None Source Type: Journal
DOI: 10.1093/oxfordjournals.afraf.a007718 Document Type: Article

Times cited : (9)

References (146)

1
- 0003420502
- David Philip, Cape Town
- For complementary studies, see Andrew Reynolds (ed.), Election '94 South Africa: The campaigns, results and future prospects (David Philip, Cape Town, 1994); Matt Eldridge and Jeremy Seekings, 'An Uphill Battle: Voter attitudes and ANC strategy in the Western Cape in the 1994 South African elections', Africa Seminar, Centre for African Studies, University of Cape Town, 1995, and R. W. Johnson and Lawrence Schlemmer (eds.), Launching Democracy: South Africa's first open election (Yale University Press, New Haven, 1996).
- (1994) Election '94 South Africa: The Campaigns, Results and Future Prospects
- Reynolds, A.¹

2
- 85033023666
- An Uphill Battle: Voter attitudes and ANC strategy in the Western Cape in the 1994 South African elections
- Africa Seminar, Centre for African Studies, University of Cape Town, 1995, and R. W. Johnson and Lawrence Schlemmer (eds.), Yale University Press, New Haven
- For complementary studies, see Andrew Reynolds (ed.), Election '94 South Africa: The campaigns, results and future prospects (David Philip, Cape Town, 1994); Matt Eldridge and Jeremy Seekings, 'An Uphill Battle: Voter attitudes and ANC strategy in the Western Cape in the 1994 South African elections', Africa Seminar, Centre for African Studies, University of Cape Town, 1995, and R. W. Johnson and Lawrence Schlemmer (eds.), Launching Democracy: South Africa's first open election (Yale University Press, New Haven, 1996).
- (1996) Launching Democracy: South Africa's First Open Election
- Eldridge, M.¹ Seekings, J.²

3
- 0003631237
- Johannesburg, 8 May
- Sunday Times, Johannesburg, 8 May 1994.
- (1994) Sunday Times

4
- 0003644006
- MIT, Cambridge, Mass.
- For recent work on the effectiveness of political advertising, see E. Diamond and S. Bates, The Spot: The rise of political advertising on television (MIT, Cambridge, Mass., 1988); M. Kern, 30-Second Politics: Political advertising in the eighties (Praeger, New York, 1989), and G. Philo, 'Political Advertising, Popular Belief and the 1992 British General Election', Media, Culture and Society, 15, London, 1993.
- (1988) The Spot: The Rise of Political Advertising on Television
- Diamond, E.¹ Bates, S.²

5
- 0003484286
- Praeger, New York
- For recent work on the effectiveness of political advertising, see E. Diamond and S. Bates, The Spot: The rise of political advertising on television (MIT, Cambridge, Mass., 1988); M. Kern, 30-Second Politics: Political advertising in the eighties (Praeger, New York, 1989), and G. Philo, 'Political Advertising, Popular Belief and the 1992 British General Election', Media, Culture and Society, 15, London, 1993.
- (1989) 30-Second Politics: Political Advertising in the Eighties
- Kern, M.¹

6
- 21144481102
- Political Advertising, Popular Belief and the 1992 British General Election
- London
- For recent work on the effectiveness of political advertising, see E. Diamond and S. Bates, The Spot: The rise of political advertising on television (MIT, Cambridge, Mass., 1988); M. Kern, 30-Second Politics: Political advertising in the eighties (Praeger, New York, 1989), and G. Philo, 'Political Advertising, Popular Belief and the 1992 British General Election', Media, Culture and Society, 15, London, 1993.
- (1993) Media, Culture and Society , vol.15
- Philo, G.¹

7
- 0004187413
- Routledge, London
- Robert Goldmann, Reading Ads Socially (Routledge, London, 1992).
- (1992) Reading Ads Socially
- Goldmann, R.¹

8
- 6244225634
- Glasgow University Media Unit, Glasgow
- Greg Philo, Media, Politics and Public Belief (Glasgow University Media Unit, Glasgow, 1993). Full research report on which his 1993 article cited above is based.
- (1993) Media, Politics and Public Belief
- Philo, G.¹

9
- 0004191553
- Routledge, London
- Guy Cook, The Discourse of Advertising (Routledge, London, 1992).
- (1992) The Discourse of Advertising
- Cook, G.¹

10
- 0004274884
- Routledge, London
- Martin Davidson, The Consumerist Manifesto: Advertising in postmodern times (Routledge, London, 1992).
- (1992) The Consumerist Manifesto: Advertising in Postmodern Times
- Davidson, M.¹

11
- 0002241413
- Myth Today
- Jonathan Cape, London
- See Roland Barthes, 'Myth Today', in Mythologies (Jonathan Cape, London, 1972), and Jacques Baudrillard, Simulations (Semiotext(e), New York, 1983).
- (1972) Mythologies
- Barthes, R.¹

12
- 0003906741
- Semiotext(e), New York
- See Roland Barthes, 'Myth Today', in Mythologies (Jonathan Cape, London, 1972), and Jacques Baudrillard, Simulations (Semiotext(e), New York, 1983).
- (1983) Simulations
- Baudrillard, J.¹

13
- 85033033476
- Davidson, Consumerist Manifesto, p. 150.
- Consumerist Manifesto , pp. 150
- Davidson¹

14
- 0004293614
- Blackwell, Oxford
- D. Sperber and D. Wilson, Relevance (Blackwell, Oxford, 1984).
- (1984) Relevance
- Sperber, D.¹ Wilson, D.²

15
- 85033002788
- Conclusion: Ads as a Discourse Type
- ch. 10
- Cook, Ads as Discourse, ch. 10, 'Conclusion: Ads as a Discourse Type'.
- Ads as Discourse
- Cook¹

16
- 0004099348
- Macmillan, London
- Irving Goffman, Gender Advertisements (Macmillan, London, 1979).
- (1979) Gender Advertisements
- Goffman, I.¹

17
- 4143072161
- Johannesburg, 25 February
- Stan Greenberg, quoted in Weekly Mail, Johannesburg, 25 February 1994.
- (1994) Weekly Mail
- Greenberg, S.¹

18
- 84884101596
- final chapter
- Diamond and Bates, The Spot, final chapter.
- The Spot
- Diamond¹ Bates²

19
- 85033010092
- Cape Town, 19 February
- Argus, Cape Town, 19 February 1994, p. 8. (All ads cited in footnotes 16-91 published in 1994.)
- (1994) Argus , pp. 8

20
- 85033012944
- 1 March (insert)
- Argus, 1 March (insert). (Here and elsewhere I reproduce the upper and lower case type of the ads.)
- Argus

21
- 85033002499
- 24 February
- Argus, 24 February, p. 21; South, Cape Town, 18 February, p. 7, consecutively.
- Argus , pp. 21

22
- 85033014437
- Cape Town, 18 February, consecutively
- Argus, 24 February, p. 21; South, Cape Town, 18 February, p. 7, consecutively.
- South , pp. 7

23
- 84897209777
- 25 February
- Weekly Mail, 25 February, p. 13.
- Weekly Mail , pp. 13

24
- 84870567199
- Johannesburg, 27 February
- Sunday Times, Johannesburg, 27 February, p. 9.
- Sunday Times , pp. 9

25
- 84870567199
- 6 March
- Sunday Times, 6 March, p. 9.
- Sunday Times , pp. 9

26
- 84870567199
- 13 March
- Sunday Times, 13 March, pp. 10-11.
- Sunday Times , pp. 10-11

27
- 84974068330
- Johannesburg, 20 March
- Sunday Nation, Johannesburg, 20 March, p. 4.
- Sunday Nation , pp. 4

28
- 84974068330
- Sunday Nation, pp. 16-17; City Press, pp. 12-13; Sunday Times, pp. 30-31, all Johannesburg, 20 March.
- Sunday Nation , pp. 16-17

29
- 85033000875
- Sunday Nation, pp. 16-17; City Press, pp. 12-13; Sunday Times, pp. 30-31, all Johannesburg, 20 March.
- City Press , pp. 12-13

30
- 84870567199
- all Johannesburg, 20 March
- Sunday Nation, pp. 16-17; City Press, pp. 12-13; Sunday Times, pp. 30-31, all Johannesburg, 20 March.
- Sunday Times , pp. 30-31

31
- 84974068330
- 3 April
- Sunday Nation, 3 April, p. 9.
- Sunday Nation , pp. 9

32
- 84974068330
- Sunday Nation, p. 9; Sunday Times; Rapport, Johannesburg, 10 April.
- Sunday Nation , pp. 9

33
- 85033003237
- Johannesburg, 10 April
- Sunday Nation, p. 9; Sunday Times; Rapport, Johannesburg, 10 April.
- Sunday Times; Rapport

34
- 84974068330
- Sunday Nation, pp. 16-17; Sunday Times; Rapport, 17 April.
- Sunday Nation , pp. 16-17

35
- 85033003237
- 17 April
- Sunday Nation, pp. 16-17; Sunday Times; Rapport, 17 April.
- Sunday Times; Rapport

36
- 84974068330
- Sunday Nation, p. 5; Sunday Times; Rapport, 24 April.
- Sunday Nation , pp. 5

37
- 85033003237
- 24 April
- Sunday Nation, p. 5; Sunday Times; Rapport, 24 April.
- Sunday Times; Rapport

38
- 85033020793
- 24 April
- Sunday Times (Cape Metro), 24 April, p. 17.
- Sunday Times (Cape Metro) , pp. 17

39
- 84950039510
- 27 April
- Cape Times, 27 April, p. 9.
- Cape Times , pp. 9

40
- 84950039510
- 27 April
- Cape Times, 27 April, p. 8.
- Cape Times , pp. 8

41
- 85033012847
- 24 February
- Argus, 24 February, p. 14.
- Argus , pp. 14

42
- 85033017163
- 25 February
- Argus, 25 February, p. 7.
- Argus , pp. 7

43
- 84959942419
- 26 February
- Weekend Argus, 26 February, p. 7.
- Weekend Argus , pp. 7

44
- 85033026929
- 4 March
- South, 4 March, p. 8.
- South , pp. 8

45
- 84959942419
- 4 March
- Weekend Argus, 4 March, p. 11.
- Weekend Argus , pp. 11

46
- 85033014556
- 25 March
- South, 25 March, p. 5.
- South , pp. 5

47
- 85033022149
- 25 March
- South, 25 March, p. 8.
- South , pp. 8

48
- 84950039510
- 23 March
- Cape Times, 23 March, p. 7.
- Cape Times , pp. 7

49
- 85033020793
- 17 April
- Sunday Times (Cape Metro), 17 April, p. 11.
- Sunday Times (Cape Metro) , pp. 11

50
- 85033029230
- 20 April
- Argus, 20 April, p. 10.
- Argus , pp. 10

51
- 84950039510
- 15 April
- Cape Times, 15 April, p. 5; Sunday Times (Cape Metro), 17 April.
- Cape Times , pp. 5

52
- 84870567199
- (Cape Metro), 17 April
- Cape Times, 15 April, p. 5; Sunday Times (Cape Metro), 17 April.
- Sunday Times

53
- 84959942419
- 29 March
- Weekend Argus, 29 March, p. 19; Weekend Argus, 26 March, p. 17; Weekend Argus, 2 April, p. 13; Weekend Argus, 2 April, p. 11, consecutively.
- Weekend Argus , pp. 19

54
- 84959942419
- 26 March
- Weekend Argus, 29 March, p. 19; Weekend Argus, 26 March, p. 17; Weekend Argus, 2 April, p. 13; Weekend Argus, 2 April, p. 11, consecutively.
- Weekend Argus , pp. 17

55
- 84959942419
- 2 April
- Weekend Argus, 29 March, p. 19; Weekend Argus, 26 March, p. 17; Weekend Argus, 2 April, p. 13; Weekend Argus, 2 April, p. 11, consecutively.
- Weekend Argus , pp. 13

56
- 84959942419
- 2 April, consecutively
- Weekend Argus, 29 March, p. 19; Weekend Argus, 26 March, p. 17; Weekend Argus, 2 April, p. 13; Weekend Argus, 2 April, p. 11, consecutively.
- Weekend Argus , pp. 11

57
- 84959942419
- 23 April
- Weekend Argus, 23 April, p. 21.
- Weekend Argus , pp. 21

58
- 84959942419
- 23 April
- Weekend Argus, 23 April, p. 19.
- Weekend Argus , pp. 19

59
- 84959942419
- 23 April
- Weekend Argus, 23 April, p. 23; Sunday Times (Cape Metro), 24 April, pp. 6-7; Rappport, 24 April.
- Weekend Argus , pp. 23

60
- 85033020793
- 24 April
- Weekend Argus, 23 April, p. 23; Sunday Times (Cape Metro), 24 April, pp. 6-7; Rappport, 24 April.
- Sunday Times (Cape Metro) , pp. 6-7

61
- 85033014561
- 24 April
- Weekend Argus, 23 April, p. 23; Sunday Times (Cape Metro), 24 April, pp. 6-7; Rappport, 24 April.
- Rappport

62
- 85032998527
- 15 March
- Argus, 15 March, p. 8.
- Argus , pp. 8

63
- 85033017231
- 25 March
- Argus, 25 March, p. 8.
- Argus , pp. 8

64
- 84897209777
- 8 April
- Weekly Mail, 8 April, p. 5.
- Weekly Mail , pp. 5

65
- 85033010182
- 25 March
- South, 25 March, p. 4, and Rapport, 10 April, p. 11 respectively.
- South , pp. 4

66
- 85033018489
- 10 April, respectively
- South, 25 March, p. 4, and Rapport, 10 April, p. 11 respectively.
- Rapport , pp. 11

67
- 84974068330
- 10 April
- Sunday Nation, 10 April, p. 15; Sunday Times, 10 April.
- Sunday Nation , pp. 15

68
- 84870567199
- 10 April
- Sunday Nation, 10 April, p. 15; Sunday Times, 10 April.
- Sunday Times

69
- 85033007548
- 13 April
- Fifteen 'endorsement' ads: Argus, 13 April, p. 15; Sowetan, Johannesburg, 14 April, p. 13; Sowetan, 14 April, p. 15; Star, 15 April, p. 8; Argus, 15 April, p. 6; Cape Times, 15 April, p. 7; Sunday Nation, 17 April, p. 25; Sunday Nation, 17 April, p. 27; Sunday Times, 17 April, p. 26; Sunday Times, 17 April, p. 28; Rapport, 17 April, p. 11; Rapport, 17 April, p. 13; Cape Times, 19 April, p. 9; Argus, 22 April, p. 7; Argus, 22 April, p. 7.
- Argus , pp. 15

70
- 85033010079
- Johannesburg, 14 April
- Fifteen 'endorsement' ads: Argus, 13 April, p. 15; Sowetan, Johannesburg, 14 April, p. 13; Sowetan, 14 April, p. 15; Star, 15 April, p. 8; Argus, 15 April, p. 6; Cape Times, 15 April, p. 7; Sunday Nation, 17 April, p. 25; Sunday Nation, 17 April, p. 27; Sunday Times, 17 April, p. 26; Sunday Times, 17 April, p. 28; Rapport, 17 April, p. 11; Rapport, 17 April, p. 13; Cape Times, 19 April, p. 9; Argus, 22 April, p. 7; Argus, 22 April, p. 7.
- Sowetan , pp. 13

71
- 85033006298
- 14 April
- Fifteen 'endorsement' ads: Argus, 13 April, p. 15; Sowetan, Johannesburg, 14 April, p. 13; Sowetan, 14 April, p. 15; Star, 15 April, p. 8; Argus, 15 April, p. 6; Cape Times, 15 April, p. 7; Sunday Nation, 17 April, p. 25; Sunday Nation, 17 April, p. 27; Sunday Times, 17 April, p. 26; Sunday Times, 17 April, p. 28; Rapport, 17 April, p. 11; Rapport, 17 April, p. 13; Cape Times, 19 April, p. 9; Argus, 22 April, p. 7; Argus, 22 April, p. 7.
- Sowetan , pp. 15

72
- 85033013337
- 15 April
- Fifteen 'endorsement' ads: Argus, 13 April, p. 15; Sowetan, Johannesburg, 14 April, p. 13; Sowetan, 14 April, p. 15; Star, 15 April, p. 8; Argus, 15 April, p. 6; Cape Times, 15 April, p. 7; Sunday Nation, 17 April, p. 25; Sunday Nation, 17 April, p. 27; Sunday Times, 17 April, p. 26; Sunday Times, 17 April, p. 28; Rapport, 17 April, p. 11; Rapport, 17 April, p. 13; Cape Times, 19 April, p. 9; Argus, 22 April, p. 7; Argus, 22 April, p. 7.
- Star , pp. 8

73
- 85033016229
- 15 April
- Fifteen 'endorsement' ads: Argus, 13 April, p. 15; Sowetan, Johannesburg, 14 April, p. 13; Sowetan, 14 April, p. 15; Star, 15 April, p. 8; Argus, 15 April, p. 6; Cape Times, 15 April, p. 7; Sunday Nation, 17 April, p. 25; Sunday Nation, 17 April, p. 27; Sunday Times, 17 April, p. 26; Sunday Times, 17 April, p. 28; Rapport, 17 April, p. 11; Rapport, 17 April, p. 13; Cape Times, 19 April, p. 9; Argus, 22 April, p. 7; Argus, 22 April, p. 7.
- Argus , pp. 6

74
- 84950039510
- 15 April
- Fifteen 'endorsement' ads: Argus, 13 April, p. 15; Sowetan, Johannesburg, 14 April, p. 13; Sowetan, 14 April, p. 15; Star, 15 April, p. 8; Argus, 15 April, p. 6; Cape Times, 15 April, p. 7; Sunday Nation, 17 April, p. 25; Sunday Nation, 17 April, p. 27; Sunday Times, 17 April, p. 26; Sunday Times, 17 April, p. 28; Rapport, 17 April, p. 11; Rapport, 17 April, p. 13; Cape Times, 19 April, p. 9; Argus, 22 April, p. 7; Argus, 22 April, p. 7.
- Cape Times , pp. 7

75
- 84974068330
- 17 April
- Fifteen 'endorsement' ads: Argus, 13 April, p. 15; Sowetan, Johannesburg, 14 April, p. 13; Sowetan, 14 April, p. 15; Star, 15 April, p. 8; Argus, 15 April, p. 6; Cape Times, 15 April, p. 7; Sunday Nation, 17 April, p. 25; Sunday Nation, 17 April, p. 27; Sunday Times, 17 April, p. 26; Sunday Times, 17 April, p. 28; Rapport, 17 April, p. 11; Rapport, 17 April, p. 13; Cape Times, 19 April, p. 9; Argus, 22 April, p. 7; Argus, 22 April, p. 7.
- Sunday Nation , pp. 25

76
- 84974068330
- 17 April
- Fifteen 'endorsement' ads: Argus, 13 April, p. 15; Sowetan, Johannesburg, 14 April, p. 13; Sowetan, 14 April, p. 15; Star, 15 April, p. 8; Argus, 15 April, p. 6; Cape Times, 15 April, p. 7; Sunday Nation, 17 April, p. 25; Sunday Nation, 17 April, p. 27; Sunday Times, 17 April, p. 26; Sunday Times, 17 April, p. 28; Rapport, 17 April, p. 11; Rapport, 17 April, p. 13; Cape Times, 19 April, p. 9; Argus, 22 April, p. 7; Argus, 22 April, p. 7.
- Sunday Nation , pp. 27

77
- 84870567199
- 17 April
- Fifteen 'endorsement' ads: Argus, 13 April, p. 15; Sowetan, Johannesburg, 14 April, p. 13; Sowetan, 14 April, p. 15; Star, 15 April, p. 8; Argus, 15 April, p. 6; Cape Times, 15 April, p. 7; Sunday Nation, 17 April, p. 25; Sunday Nation, 17 April, p. 27; Sunday Times, 17 April, p. 26; Sunday Times, 17 April, p. 28; Rapport, 17 April, p. 11; Rapport, 17 April, p. 13; Cape Times, 19 April, p. 9; Argus, 22 April, p. 7; Argus, 22 April, p. 7.
- Sunday Times , pp. 26

78
- 84870567199
- 17 April
- Fifteen 'endorsement' ads: Argus, 13 April, p. 15; Sowetan, Johannesburg, 14 April, p. 13; Sowetan, 14 April, p. 15; Star, 15 April, p. 8; Argus, 15 April, p. 6; Cape Times, 15 April, p. 7; Sunday Nation, 17 April, p. 25; Sunday Nation, 17 April, p. 27; Sunday Times, 17 April, p. 26; Sunday Times, 17 April, p. 28; Rapport, 17 April, p. 11; Rapport, 17 April, p. 13; Cape Times, 19 April, p. 9; Argus, 22 April, p. 7; Argus, 22 April, p. 7.
- Sunday Times , pp. 28

79
- 85033004837
- 17 April
- Fifteen 'endorsement' ads: Argus, 13 April, p. 15; Sowetan, Johannesburg, 14 April, p. 13; Sowetan, 14 April, p. 15; Star, 15 April, p. 8; Argus, 15 April, p. 6; Cape Times, 15 April, p. 7; Sunday Nation, 17 April, p. 25; Sunday Nation, 17 April, p. 27; Sunday Times, 17 April, p. 26; Sunday Times, 17 April, p. 28; Rapport, 17 April, p. 11; Rapport, 17 April, p. 13; Cape Times, 19 April, p. 9; Argus, 22 April, p. 7; Argus, 22 April, p. 7.
- Rapport , pp. 11

80
- 85033029335
- 17 April
- Fifteen 'endorsement' ads: Argus, 13 April, p. 15; Sowetan, Johannesburg, 14 April, p. 13; Sowetan, 14 April, p. 15; Star, 15 April, p. 8; Argus, 15 April, p. 6; Cape Times, 15 April, p. 7; Sunday Nation, 17 April, p. 25; Sunday Nation, 17 April, p. 27; Sunday Times, 17 April, p. 26; Sunday Times, 17 April, p. 28; Rapport, 17 April, p. 11; Rapport, 17 April, p. 13; Cape Times, 19 April, p. 9; Argus, 22 April, p. 7; Argus, 22 April, p. 7.
- Rapport , pp. 13

81
- 84950039510
- 19 April
- Fifteen 'endorsement' ads: Argus, 13 April, p. 15; Sowetan, Johannesburg, 14 April, p. 13; Sowetan, 14 April, p. 15; Star, 15 April, p. 8; Argus, 15 April, p. 6; Cape Times, 15 April, p. 7; Sunday Nation, 17 April, p. 25; Sunday Nation, 17 April, p. 27; Sunday Times, 17 April, p. 26; Sunday Times, 17 April, p. 28; Rapport, 17 April, p. 11; Rapport, 17 April, p. 13; Cape Times, 19 April, p. 9; Argus, 22 April, p. 7; Argus, 22 April, p. 7.
- Cape Times , pp. 9

82
- 85033004838
- 22 April
- Fifteen 'endorsement' ads: Argus, 13 April, p. 15; Sowetan, Johannesburg, 14 April, p. 13; Sowetan, 14 April, p. 15; Star, 15 April, p. 8; Argus, 15 April, p. 6; Cape Times, 15 April, p. 7; Sunday Nation, 17 April, p. 25; Sunday Nation, 17 April, p. 27; Sunday Times, 17 April, p. 26; Sunday Times, 17 April, p. 28; Rapport, 17 April, p. 11; Rapport, 17 April, p. 13; Cape Times, 19 April, p. 9; Argus, 22 April, p. 7; Argus, 22 April, p. 7.
- Argus , pp. 7

83
- 85033008071
- 22 April
- Fifteen 'endorsement' ads: Argus, 13 April, p. 15; Sowetan, Johannesburg, 14 April, p. 13; Sowetan, 14 April, p. 15; Star, 15 April, p. 8; Argus, 15 April, p. 6; Cape Times, 15 April, p. 7; Sunday Nation, 17 April, p. 25; Sunday Nation, 17 April, p. 27; Sunday Times, 17 April, p. 26; Sunday Times, 17 April, p. 28; Rapport, 17 April, p. 11; Rapport, 17 April, p. 13; Cape Times, 19 April, p. 9; Argus, 22 April, p. 7; Argus, 22 April, p. 7.
- Argus , pp. 7

84
- 85033009799
- 22 April
- Argus, 22 April, p. 5.
- Argus , pp. 5

85
- 84974068330
- 24 April
- Sunday Nation, 24 April, pp. 18-19; Rapport, 24 April; Sunday Times, 24 April; Argus, 25 April.
- Sunday Nation , pp. 18-19

86
- 85033001126
- 24 April
- Sunday Nation, 24 April, pp. 18-19; Rapport, 24 April; Sunday Times, 24 April; Argus, 25 April.
- Rapport

87
- 84870567199
- 24 April
- Sunday Nation, 24 April, pp. 18-19; Rapport, 24 April; Sunday Times, 24 April; Argus, 25 April.
- Sunday Times

88
- 85033027924
- 25 April
- Sunday Nation, 24 April, pp. 18-19; Rapport, 24 April; Sunday Times, 24 April; Argus, 25 April.
- Argus

89
- 84950039510
- 21 April
- Cape Times, 21 April, p. 4; Weekly Mail, 22 April.
- Cape Times , pp. 4

90
- 84897209777
- 22 April
- Cape Times, 21 April, p. 4; Weekly Mail, 22 April.
- Weekly Mail

91
- 85033019297
- 26 April
- Argus, 26 April, p. 15.
- Argus , pp. 15

92
- 84959942419
- 23 April
- Weekend Argus, 23 April, p. 8; Rapport-Metro (Cape Town), 24 April, p. 11; Sunday Nation, 24 April, p. 34; Sunday Times, 24 April.
- Weekend Argus , pp. 8

93
- 85033000500
- (Cape Town), 24 April
- Weekend Argus, 23 April, p. 8; Rapport-Metro (Cape Town), 24 April, p. 11; Sunday Nation, 24 April, p. 34; Sunday Times, 24 April.
- Rapport-Metro , pp. 11

94
- 84974068330
- 24 April
- Weekend Argus, 23 April, p. 8; Rapport-Metro (Cape Town), 24 April, p. 11; Sunday Nation, 24 April, p. 34; Sunday Times, 24 April.
- Sunday Nation , pp. 34

95
- 84870567199
- 24 April
- Weekend Argus, 23 April, p. 8; Rapport-Metro (Cape Town), 24 April, p. 11; Sunday Nation, 24 April, p. 34; Sunday Times, 24 April.
- Sunday Times

96
- 85033011681
- 28 April
- Argus, 28 April, p. 13.
- Argus , pp. 13

97
- 85033016469
- 8 April
- South, 8 April.
- South

98
- 85033012248
- NP Comic Book: Cape Town, Market Media Uitgewers
- NP Comic Book: Winde van Verandering Waai Deur Suid Afrika (Cape Town, Market Media Uitgewers, 1994). trans.: Winds of Change Blow Through South Africa.
- (1994) Winde Van Verandering Waai Deur Suid Afrika

99
- 85033015378
- trans.
- NP Comic Book: Winde van Verandering Waai Deur Suid Afrika (Cape Town, Market Media Uitgewers, 1994). trans.: Winds of Change Blow Through South Africa.
- Winds of Change Blow Through South Africa.

100
- 85033003957
- 23 March
- Argus, 23 March, p. 23; Sunday Times, 27 March.
- Argus , pp. 23

101
- 84870567199
- 27 March
- Argus, 23 March, p. 23; Sunday Times, 27 March.
- Sunday Times

102
- 84870567199
- 27 February
- Sunday Times, 27 February, p. 4.
- Sunday Times , pp. 4

103
- 84870567199
- 6 March
- Sunday Times, 6 March, p. 14.
- Sunday Times , pp. 14

104
- 84870567199
- 13 March
- Sunday Times, 13 March, p. 8.
- Sunday Times , pp. 8

105
- 84870567199
- 20 March
- Sunday Times, 20 March, p. 8.
- Sunday Times , pp. 8

106
- 85033010762
- 31 March
- Argus, 31 March, p. 6.; South, 8 April, p. 7 (NP counter-ad).
- Argus , pp. 6

107
- 85033028431
- 8 April, NP counter-ad
- Argus, 31 March, p. 6.; South, 8 April, p. 7 (NP counter-ad).
- South , pp. 7

108
- 84870567199
- 10 April
- Sunday Times, 10 April, p. 18; Rapport, 24 April.
- Sunday Times , pp. 18

109
- 85033013925
- 24 April
- Sunday Times, 10 April, p. 18; Rapport, 24 April.
- Rapport

110
- 85033009222
- 10 April
- Rapport, 10 April, p. 14.
- Rapport , pp. 14

111
- 85033011352
- 13 April
- Argus, 13 April, p. 6.
- Argus , pp. 6

112
- 84870567199
- 17 April
- Sunday Times, 17 April, p. 22.
- Sunday Times , pp. 22

113
- 84950039510
- 20 April
- Cape Times, 20 April, p. 6; Rapport, 24 April.
- Cape Times , pp. 6

114
- 85033007200
- 24 April
- Cape Times, 20 April, p. 6; Rapport, 24 April.
- Rapport

115
- 84950039510
- 21 April
- Cape Times, 21 April, p. 6.
- Cape Times , pp. 6

116
- 85033009637
- 22 April
- South, 22 April, p. 8.
- South , pp. 8

117
- 84950039510
- 21 April
- Cape Times, 21 April, p. 4; Weekly Mail, 22 April.
- Cape Times , pp. 4

118
- 84897209777
- 22 April
- Cape Times, 21 April, p. 4; Weekly Mail, 22 April.
- Weekly Mail

119
- 84959942419
- 23 April, linked ads
- Weekend Argus, 23 April, pp. 9 and 11 (linked ads).
- Weekend Argus , pp. 9

120
- 84870567199
- 24 April
- Sunday Times, 24 April, pp. 34-35.
- Sunday Times , pp. 34-35

121
- 85033015017
- 26 April
- Argus, 26 April, p. 11.
- Argus , pp. 11

122
- 84870567199
- 6 March
- Sunday Times, 6 March, p. 11.
- Sunday Times , pp. 11

123
- 84870567199
- 13 March
- Sunday Times, 13 March, p. 15.
- Sunday Times , pp. 15

124
- 84870567199
- 10 April
- Sunday Times, 10 April, p. 10.
- Sunday Times , pp. 10

125
- 85033015081
- 20 April
- Argus, 20 April, p. 19.
- Argus , pp. 19

126
- 84870567199
- 24 April
- Sunday Times, 24 April, p. 16; Argus, 22 April; South, 24 April; Rapport, 24 April.
- Sunday Times , pp. 16

127
- 85033023364
- 22 April
- Sunday Times, 24 April, p. 16; Argus, 22 April; South, 24 April; Rapport, 24 April.
- Argus

128
- 85033018650
- 24 April
- Sunday Times, 24 April, p. 16; Argus, 22 April; South, 24 April; Rapport, 24 April.
- South

129
- 85033014394
- 24 April
- Sunday Times, 24 April, p. 16; Argus, 22 April; South, 24 April; Rapport, 24 April.
- Rapport

130
- 84870567199
- 24 April
- Sunday Times, 24 April, p. 18.
- Sunday Times , pp. 18

131
- 84870567199
- 24 April
- Sunday Times, 24 April, p. 20.
- Sunday Times , pp. 20

132
- 84870567199
- 24 April
- Sunday Times, 24 April, p. 21.
- Sunday Times , pp. 21

133
- 84870567199
- 20 March
- Sunday Times, 20 March, p. 23.
- Sunday Times , pp. 23

134
- 85033031627
- 10 April
- Rapport, 10 April, p. 9.
- Rapport , pp. 9

135
- 85033016487
- 17 April
- Rapport, 17 April, p. 9; Rapport, 17 April, p. 16; Rapport, 17 April, p. 33, consecutively. These three ads linked in identical page position.
- Rapport , pp. 9

136
- 85033025293
- 17 April
- Rapport, 17 April, p. 9; Rapport, 17 April, p. 16; Rapport, 17 April, p. 33, consecutively. These three ads linked in identical page position.
- Rapport , pp. 16

137
- 85033012577
- 17 April
- Rapport, 17 April, p. 9; Rapport, 17 April, p. 16; Rapport, 17 April, p. 33, consecutively. These three ads linked in identical page position.
- Rapport , pp. 33

138
- 84870567199
- 17 April
- Sunday Times, 17 April, p. 15; Sunday Times, 17 April, p. 17; Sunday Times 17 April, p. 19, consecutively. Linked, as for Rapport ads, above.
- Sunday Times , pp. 15

139
- 84870567199
- 17 April
- Sunday Times, 17 April, p. 15; Sunday Times, 17 April, p. 17; Sunday Times 17 April, p. 19, consecutively. Linked, as for Rapport ads, above.
- Sunday Times , pp. 17

140
- 84870567199
- 17 April
- Sunday Times, 17 April, p. 15; Sunday Times, 17 April, p. 17; Sunday Times 17 April, p. 19, consecutively. Linked, as for Rapport ads, above.
- Sunday Times , pp. 19

141
- 84950039510
- 18 April
- Cape Times, 18 April, p. 5.
- Cape Times , pp. 5

142
- 84950039510
- 20 April
- Cape Times, 20 April, p. 10.
- Cape Times , pp. 10

143
- 84870567199
- 24 April
- Sunday Times, 24 April, p. 27; Sunday Times, 24 April, p. 29; Sunday Times, 24 April, p. 31, consecutively. Ads linked as above.
- Sunday Times , pp. 27

144
- 84870567199
- 24 April
- Sunday Times, 24 April, p. 27; Sunday Times, 24 April, p. 29; Sunday Times, 24 April, p. 31, consecutively. Ads linked as above.
- Sunday Times , pp. 29

145
- 84870567199
- 24 April
- Sunday Times, 24 April, p. 27; Sunday Times, 24 April, p. 29; Sunday Times, 24 April, p. 31, consecutively. Ads linked as above.
- Sunday Times , pp. 31

146
- 85032999830
- Philo, 'Political Advertising, Popular Belief', p. 407.
- Political Advertising, Popular Belief , pp. 407
- Philo¹

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.