Americanization and changing paradigms of consumer modernity: France, 1930-1990

Contemporary French and Francophone Studies

Volumn 1, Issue 1, 1997, Pages 191-213

  De Grazia, Victoria ^a  

^a Howard Hughes Medical Institute

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[No Author keywords available]

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EID: 61949439238     PISSN: 17409292     EISSN: None     Source Type: Journal    
DOI: 10.1080/10260219708455875     Document Type: Review

References (33)

1. The considerations here relate to a broader study on "America in Europe, 1930-1970," parts of which have been published or presented as papers. See: "Americanism for Export," Wedge, 7-8 (Winter-Spring 1985) 74-81
2. "The Exception Proves the Rule: The American Example in the Recasting of Socialist Strategies in Interwar Europe," in Pourquoi n'y a-t-il pas de socialisme aux Etats-Unis (Why is there no socialism in the United States?) Paris: Editions de l'Ecole des Hautes Etudes en Sciences Sociales, 1987, 167-192
3. "Mass Culture and Sovereignty: The American Challenge to European Cinemas," Journal of Modern History, 61:1 (March, 1989) 53-87
4. Fernand Braudel, Afterthoughts on Material Civilization and Capitalism, translated by Patricia Ranum, Baltimore: Johns Hopkins U.P., 1977
5. See Victoria de Grazia, "Old Tropes in New Bottles," French Studies in Society and Politics, Fall, 1994
6. For a refined analysis of the play of this trope in the French context see Jean-Philippe Mathy's Extrême-Occident: French Intellectuals and America (Chicago: U. of Chicago P., 1993)
7. William H. Lough, High-level Consumption: Its Behavior; Its Consequences (1935) Reprint Edition, New York, Arno Press, 1976, passim
8. George Burton Hotchkiss, Milestones of Marketing: A Brief History of the Evolution of Market Distribution, New York, Macmillan, 234
9. To emphasize the mass aspect does not preclude consideration of the specialized or "batch" production. See Philip Scranton: "Diversity in Diversity: Flexible Production and American Industrialization, 1880-1930," Business History Review 65 (Spring 1991), 27-90
10. On the shift from selling to marketing, see Richard S. Tedlow, New and Improved: The Story of Mass Marketing in America New York: Basic Books, 1990, in addition to Hotchkiss
11. See also: Paul M. Mazur, American Prosperity: Its Causes and Consequences, New York, Viking, 1928
12. Harold Borger, Distribution's Place in the American Economy since 1869, Princeton: Princeton U. P., 1955
13. For an introduction to issues of product innovation, see Susan Strasser, Satisfaction Guaranteed: The Making of the American Mass Market, New York, Pantheon, 1989
14. H. S. Houthakker and Lester D. Taylor, Consumer Demand in the United States: Analyses and Projections, 2nd Edition, Cambridge, MA. 1970, 166-167
15. See Paul Hirst and Jonathan Zeitlin, "Flexible Specialization versus Post-Fordism: Theory, Evidence and Policy Implications," Economy and Society, 20: 1 (February, 1991, 1-56)
16. and Charles Sabel and Jonathan Zeitlin, "Historical Alternatives to Mass Production: Politics, Markets and Technology in Nineteenth-Century Industrialization," Past and Present, 108: 133-176
17. Maurice Halbwachs, La Classe ouvrière et les niveaux de vie, Paris: Librairie Felix Alcan, 1912
18. L'Evolution des besoins dans les classes ouvrières, Paris: Felix Alcan, 1933
19. Hermann Levy, The Shops of Britain, Oxford, 1949
20. See Gaston Defossé, La Place du consommateur dans l'économie dirigée, Paris, PUF, 1941
21. Henry Laufemburger, Le commerce et l'organisation des marchés, 1937
22. Fernand Simonet, Le petit commerce de détail, sa lutte avec le grand commerce de détail, Paris, Librarie d'Economie Commerciale, 1937
23. J. Frederic Dewhurst, et al., Europe's Needs and Resources: Trends and Prospects in Eighteen Countries, esp. Chapter 5, New York: The Twentieth Century Fund, 1961
24. Henri Mendras and Alistair Cole, Social Change in Modern France, Cambridge, Cambridge U. P., 1991
25. Charles F. Sabel and Jonathan Zeitlin, eds., Worlds of Possibility: Flexibility and Mass Production in Western Industrialization, Cambridge and the Maison des Sciences de l'Homme, forthcoming
26. Ellen Furlough, Consumer Cooperation In France: The Politics of consumption, Ithaca: Cornell U. P., 1991
27. Rosalind Williams, Dream Worlds: Mass Consumption in Late Nineteenth-Century France, Berkeley: U. of California P., 1982
28. Michelle Ruffat, "L'Introduction des intérêts diffus dans le plan: le cas des consommateurs," La Planification en crise, Paris, Editions du CNRS, 1987, 115-133
29. Rogers Brubaker, Citizenship and Nationhood in France and Germany, Cambridge, MA: Harvard U. P., 1992
30. Henry Delpech, Recherches sur le niveau de vie et les habitudes de consommation (Toulouse, 1936-1938) Paris: Librairie du Recueil Sirey, 1938
31. Dominique Badault, Equipement du logement et demande de biens durables en Bretagne, 1962-1968, Resultats d'enquêtes effectuées en 1962 et 1968 avec le concours de la DGRST, Centre Régional d'Etudes et de Formations Economiques: Rennes, 1971
32. Patrick Molle, Le commerce et la distribution en Europe, Paris: Editions Liaisons, 1992
33. Lizabeth Cohen, Making the New Deal, New York, 1990