Brand community in search of theory: An endless spiral of ambiguity

Marketing Theory

Volumn 9, Issue 1, 2009, Pages 119-122

  Gabbott, Mark ^a   Jevons, Colin ^b  

^a MACQUARIE UNIVERSITY   (Australia)

^b MONASH UNIVERSITY   (Australia)

Author keywords

Brand definition; Brand meaning; Marketing theory; Research community

Indexed keywords

EID: 61849136640     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/1470593108100066     Document Type: Article

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