Psychobiology of Price Presentation: An Experimental Analysis of Restaurant Menus

Journal of Hospitality and Tourism Research

Volumn 28, Issue 3, 2004, Pages 263-280

  Parsa, H G ^a   Njite, David ^a  

^a OHIO STATE UNIVERSITY   (United States)

Author keywords

marketing; menu pricing; price; price presentation; psychological pricing; psychology; restaurants

Indexed keywords

EID: 61849116072     PISSN: 10963480     EISSN: 15577554     Source Type: Journal    
DOI: 10.1177/1096348004263105     Document Type: Article

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