Guinness and the role of strategic storytelling

Journal of Strategic Marketing

Volumn 14, Issue 1, 2006, Pages 11-18

  Simmons, John ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 61849106323     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540500369068     Document Type: Article

References (7)

1. Denning, S., 1998. The Springboard, Oxford:Butterworth–Heinemann.
2. Griffiths, M., 2004. Guinness is Guinness:The Colourful Story of a Black and White Brand, London:Cyan Books.
3. Ogilvy, D., 1986. The Unpublished David Ogilvy, London:Sidgwick & Jackson.
4. Simmons, J., 2000. We, Me, Them & It:The Power of Words in Business, London:Texere. New edition, Cyan Books 2006.
5. Simmons, J., 2003. The Invisible Grail:In Search of the True Language of Brands, London:Texere. New edition, Cyan Books 2006.
6. Simmons, J., 2004. Dark Angels:How Writing Releases Creativity at Work, London:Cyan Books.
7. Simmons, J., and Griffiths, M., 2001. Believe, London:Texere. Internal book published by Guinness, one chapter reproduced in J. Simmons (2003) The Invisible Grail:In Search of the True Language of Brands