An academic alice in Adland: Ethnography and the commercial world

Critical Quarterly

Volumn 41, Issue 1, 1999, Pages 58-68

  Thornton, Sarah ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 61449530973     PISSN: 00111562     EISSN: None     Source Type: Journal    
DOI: 10.1111/1467-8705.00213     Document Type: Article

References (10)

1. See Robert Phillips (ed.), Aspects of Alice (Harmondsworth: Penguin, 1971).
2. Exceptional sociological references to Alice include: Geoffrey Pearson and John Twohig, 'Ethnography Through the Looking Glass: The Case of Howard Becker', in Resistance through Rituals, ed. Stuart Hall and Tony Jefferson (London: Unwin & Hyman, 1976).
3. Erica Carter, 'Alice in Consumer Wonderland', in Gender and Generation, ed. Angela McRobbie and Mica Nava (London: Macmillan, 1984).
4. For example, Don Cowley (ed.), Understanding Brands (London: Kogan Page, 1996).
5. Don Cowley (ed.), How to Plan Advertising (London: Kogan Page, 1996).
6. Gary Duckworth (ed.), Advertising Works 9: Papers from the IPA Advertising Effectiveness Awards (Henley-on-Thames: NTC Publications Ltd, 1997). Also the trade magazines: Campaign, Marketing and Marketing Week.
7. See Club Cultures: Music, Media and Subcultural Capital (Cambridge: Polity, 1995).
8. The Subcultures Reader (London: Routledge, 1997). My key asset was an expertise in youth, the consumer group generally perceived by the ad industry as an opportunity to generate adventurous, sexy, 'creative' advertising.
9. Pierre Bourdieu, Distinction: A Social Critique of the judgement of Taste (Cambridge, MA: Harvard University Press, 1984).
10. Lewis Carroll, Alice's Adventures in Wonderland and Through the Looking Glass and What Alice Found There: The Centenary Edition (London: Penguin, 1998), 40-11.