A novel method for the measurement of noticeability of package information

ASTM Special Technical Publication

Volumn 1316, Issue , 1996, Pages 25-30

  Buckley, Paul ^a  

^a INSTITUTE OF FOOD RESEARCH   (United Kingdom)

Author keywords

Computer graphics; Ergonomics; Noticeability; Package testing methodology

Indexed keywords

BEHAVIORAL RESEARCH; COMPUTER GRAPHICS; COST EFFECTIVENESS; ERGONOMICS; FOOD PRODUCTS; GRAPHIC METHODS; PACKAGING; PRODUCT DESIGN;

GRAPHIC DESIGN QUALITY; NOTICEABILITY; PACKAGE INFORMATION; TACHISTOSCOPIC METHODS;

LABELS;

EID: 6144240052     PISSN: 00660558     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1520/stp11730s     Document Type: Article

References (5)

1. Schlackman, W. and Dillon, J., "Packaging and Symbolic Communication," Consumer Market Research Handbook, McGraw-Hill, London, 1972, pp. 448-469.
2. Morich, D., "Using Tachistoscope, Semantic Differential and Preference Tests in Package Design Assessment," Handbook of Package Design Research, W. Stern, Ed., Wiley-Interscience, Chichester, England, 1981, pp. 125-140.
3. Easterby, R. S., Hakiel, S. R., and Graydon, I. R., "Safety Sign Conspicuity: The Effect of Sign Size and Position on Detection," AP Report 89, Aston University, Birmingham, Applied Psychology Department, 1980.
4. Godfrey, S. S., Laughery, K. R., Young, S. L., Vaubel, K. P., Brelsford, J. W., Laughery, K. A. and Horn, E.," The New Alcohol Warning Labels: How Noticeable Are They?" Proceedings, Human Factors Society's 35th Annual Meeting, San Francisco, Human Factors and Ergonomics Society, Santa Monica, CA, 1991, pp. 446-450.
5. Ishihara, S., Ishihara's Tests for Colour-Blindness, Kanehara, Tokyo, 1990.