Marketing and innovation in the Drucker Management System

Journal of the Academy of Marketing Science

Volumn 37, Issue 1, 2009, Pages 35-43

  MacIariello, Joseph ^a  

^a CLAREMONT GRADUATE UNIVERSITY   (United States)

Author keywords

Implementing key tasks; Key functions of a business enterprise; Knowledge work; Knowledge workers; Management system; Purpose of a business; Social responsibility; Systems approach

Indexed keywords

EID: 61349108863     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-008-0098-9     Document Type: Article

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