Dracula's castle in Transylvania: Conflicting heritage marketing strategies

International Journal of Heritage Studies

Volumn 4, Issue 2, 1998, Pages 73-85

  Muresan, Alexandra ^a   Smith, Karen A ^a  

^a NONE

Author keywords

Dracula; Heritage; Marketing; Romania; Tourism

Indexed keywords

EID: 61149269242     PISSN: 13527258     EISSN: 14703610     Source Type: Journal    
DOI: 10.1080/13527259808722223     Document Type: Article

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