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New Media: Theories and Practices of Digitextuality
Volumn , Issue , 2003, Pages 197-208
Net ratings: Defining a new medium by the old, measuring internet audiences
Author keywords

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Indexed keywords

EID: 61049470634     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203953853-24     Document Type: Chapter
Times cited : (7)
References (19)
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  • 2
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  • 3
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    • Web Ratings Gladiator
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    • Oppelaar, J.1
  • 4
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    • The Peoplemeter Wars: A Case Study of Technological Innovation and Diffusion in the Ratings Industry
    • forthcoming (winter
    • Karen S. F. Buzzard, “The Peoplemeter Wars: A Case Study of Technological Innovation and Diffusion in the Ratings Industry,�? Journal of Media Economics, forthcoming (winter 2002).
    • (2002) Journal of Media Economics
    • Buzzard, K.S.F.1
  • 5
    • 85071789088 scopus 로고
    • Cambridge, Mass.: Harvard University Press
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    • Scherer, F.M.1
  • 6
    • 8844232093 scopus 로고
    • Why We Don’t Count: The Commodity Audience
    • ed. Patricia Mellencamp (Bloomington: Indiana University Press
    • Eileen Mehan, “Why We Don’t Count: The Commodity Audience,�? in Logics of Television, ed. Patricia Mellencamp (Bloomington: Indiana University Press, 1990), 126.
    • (1990) Logics of Television , pp. 126
    • Mehan, E.1
  • 7
    • 85071805201 scopus 로고    scopus 로고
    • Media Matrix: First Ever Multi-County Internet Audience Measurement Results Released by Media Matrix
    • June 19
    • “Media Matrix: First Ever Multi-County Internet Audience Measurement Results Released by Media Matrix,�? CNN Disclosure, June 19, 2000, 5.
    • (2000) CNN Disclosure , pp. 5
  • 9
    • 85071815604 scopus 로고    scopus 로고
    • Company Measures Web User Patterns
    • “Company Measures Web User Patterns,�? Dot.Com 5 (1998), 1.
    • (1998) Dot.Com , vol.5 , pp. 1
  • 10
    • 84916996830 scopus 로고    scopus 로고
    • Media Metrix-Jupiter Merge
    • July 5
    • Ken Kerschbaumer, “Media Metrix-Jupiter Merge,�? Broadcasting and Cable, July 5, 2002, 35.
    • (2002) Broadcasting and Cable , pp. 35
    • Kerschbaumer, K.1
  • 11
    • 85071795947 scopus 로고
    • Ratings Firms Vie for Global Domination
    • October 25
    • Maryann Thompson, “Ratings Firms Vie for Global Domination,�? Industry Standard, October 25, 1995, 3.
    • (1995) Industry Standard , pp. 3
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  • 12
    • 84916996831 scopus 로고    scopus 로고
    • NetRatings to Buy Jupiter Media Matrix, eRatings.com
    • October 25
    • Erin Joyce and Christopher Sanders, “NetRatings to Buy Jupiter Media Matrix, eRatings.com,�? Advertising Report, October 25, 2001, 3-4.
    • (2001) Advertising Report , pp. 3-4
    • Joyce, E.1    Sanders, C.2
  • 13
    • 85071811743 scopus 로고    scopus 로고
    • Jupiter Feels the Dot.com Loss
    • July 30
    • “Jupiter Feels the Dot.com Loss,�? Advertising Report, July 30, 2001, 1-2.
    • (2001) Advertising Report , pp. 1-2
  • 14
    • 84916997131 scopus 로고    scopus 로고
    • Rivals Vie to Be Nielsen of the Net
    • July 9
    • Pete Barlas, “Rivals Vie to Be Nielsen of the Net,�? Investors Business Daily, July 9, 1998, 3.
    • (1998) Investors Business Daily , pp. 3
    • Barlas, P.1
  • 15
    • 85071811774 scopus 로고    scopus 로고
    • InfoSeek Hosts ‘Great Ratings Debate,'
    • July 11
    • “InfoSeek Hosts ‘Great Ratings Debate,'" PR Newswire Associate, July 11, 1998, 12.
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  • 16
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    • The Problem with Ratings Services
    • April 4
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  • 17
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    • Cashing In on the Portal Fever
    • May 14
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    • Kawamoto, D.1
  • 18
    • 85071793679 scopus 로고    scopus 로고
    • Content Sites As Portal Competition
    • May 14
    • Beth Lipton Kriegal, “Content Sites As Portal Competition,�? C/NET News, May 14, 1998, .
    • (1998) C/NET News
    • Kriegal, B.L.1
  • 19
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    • Jupiter Offers Vertical Reports for Nine Areas
    • April 9
    • Catherine P. Taylor, “Jupiter Offers Vertical Reports for Nine Areas,�? Advertising Age, April 9, 2001, 28.
    • (2001) Advertising Age , pp. 28
    • Taylor, C.P.1

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.