The television (r)evolution within the multimedia convergence: A strategic reference framework

Management Decision

Volumn 41, Issue 1, 2003, Pages 48-71

  Rangone, Andrea ^a   Turconi, Alessandro ^a  

^a POLITECNICO DI MILANO   (Italy)

Author keywords

Information society; Multimedia; Strategic marketing; Strategic planning; Television

Indexed keywords

EID: 61049384053     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251740310452916     Document Type: Article

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