Plugging back into the matrix: The intertextual flow of corporate media commodities

Journal of Communication Inquiry

Volumn 31, Issue 3, 2007, Pages 239-254

  Proffitt, Jennifer M ^a   Tchoi, Djung Yune ^b   McAllister, Matthew P ^b  

^a FLORIDA STATE UNIVERSITY   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Commodity intertext; Film marketing; Flow; The Matrix

Indexed keywords

EID: 61049151573     PISSN: 01968599     EISSN: 15524612     Source Type: Journal    
DOI: 10.1177/0196859907300955     Document Type: Article

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