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Volumn 16, Issue 1, 2009, Pages 26-31

The washing machine that ate my sari - Mistakes in cross-cultural design

Author keywords

[No Author keywords available]

Indexed keywords

REGIONAL PLANNING; WASHERS;

EID: 60849108902     PISSN: 10725520     EISSN: 15583449     Source Type: Trade Journal    
DOI: 10.1145/1456202.1456209     Document Type: Article
Times cited : (39)

References (12)
  • 1
    • 60849093794 scopus 로고    scopus 로고
    • Dervss, K. Annual Commencement Day Lecture of the Export-Import Bank of India, 18 March 2008. Perspectives on the New Structure of the World Economy. UNDP.
    • Dervss, K. Annual Commencement Day Lecture of the Export-Import Bank of India, 18 March 2008. Perspectives on the New Structure of the World Economy. UNDP.
  • 2
    • 60849085228 scopus 로고    scopus 로고
    • Innovation in Emerging Markets
    • Deloitte Development LLC
    • "Innovation in Emerging Markets." Deloitte Development LLC, 2007.
    • (2007)
  • 4
    • 60849094839 scopus 로고    scopus 로고
    • A Humanist Who Knows Corn Flakes
    • Bhaba, H. "A Humanist Who Knows Corn Flakes." Harvard Magazine 108, no. 1 (2005):64-65.
    • (2005) Harvard Magazine , vol.108 , Issue.1 , pp. 64-65
    • Bhaba, H.1
  • 5
    • 46649093348 scopus 로고    scopus 로고
    • Chavan, A.L. and D. Gomey. The Dilemma of the Shared Mobile Phone-Culture Strain and Product Design in Emerging Economies. interactions 15, no. 4 (2008): 34-39.
    • Chavan, A.L. and D. Gomey. "The Dilemma of the Shared Mobile Phone-Culture Strain and Product Design in Emerging Economies." interactions 15, no. 4 (2008): 34-39.
  • 6
    • 60849134613 scopus 로고    scopus 로고
    • Breakthrough Strategies for Commercial Success in Emerging Markets
    • Goleman, G. "Breakthrough Strategies for Commercial Success in Emerging Markets." Deloitte Development LLC, 2007.
    • (2007) Deloitte Development LLC
    • Goleman, G.1
  • 7
    • 60849088930 scopus 로고    scopus 로고
    • Lessons For the Indian Market: Legions of big-name companies have failed in India. Here's how to avoid joining them
    • Prasso, S, April-May, 2008
    • Rama Bijakpur, R. in Prasso, S. "Lessons For the Indian Market: Legions of big-name companies have failed in India. Here's how to avoid joining them. Entrepreneur. April-May, 2008.
    • Entrepreneur
    • Rama Bijakpur, R.1
  • 8
    • 60849091390 scopus 로고    scopus 로고
    • Gingrich, J. Five Rules For Winning Emerging Market Consumers. strategy + business. Second Quarter 1999.
    • Gingrich, J. "Five Rules For Winning Emerging Market Consumers." strategy + business. Second Quarter 1999.
  • 9
    • 60849132778 scopus 로고    scopus 로고
    • Desai, S. Tendi Fashion Is Not Enough lo Entice India's Poor Media, 25 Sepember 2008.
    • Desai, S. Tendi Fashion Is Not Enough lo Entice India's Poor" Media, 25 Sepember 2008.
  • 11
    • 60849134324 scopus 로고    scopus 로고
    • Mobile Phones, the New Currency
    • 25 April
    • "Mobile Phones, the New Currency." Indiatímes Infotech, 25 April 2007.
    • (2007) Indiatímes Infotech


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.