Managing channel profits

Marketing Science

Volumn 27, Issue 1, 2008, Pages 52-69

  Jeuland, Abel P ^a   Shugan, Steven M ^b  

^a UNIVERSITY OF CHICAGO   (United States)

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

Coordination; Distribution; Margins; Profitability

Indexed keywords

EID: 60749097688     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1070.0332     Document Type: Article

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