메뉴 건너뛰기




Volumn 36, Issue 4, 2009, Pages 7827-7837

Reducing the negative effects of sales promotions in supply chains using genetic algorithms

Author keywords

Artificial intelligence; Efficiency; Forecasting; Supply chain

Indexed keywords

ARTIFICIAL INTELLIGENCE; EFFICIENCY; FORECASTING; SALES; SUPPLY CHAINS;

EID: 60249103682     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2008.11.034     Document Type: Article
Times cited : (30)

References (34)
  • 3
    • 0002526207 scopus 로고
    • Sales promotion: The long and short of it
    • Blattberg R., and Neslin S. Sales promotion: The long and short of it. Marketing Letters 1 1 (1989) 81-97
    • (1989) Marketing Letters , vol.1 , Issue.1 , pp. 81-97
    • Blattberg, R.1    Neslin, S.2
  • 4
    • 0000902769 scopus 로고
    • Price-induced patterns of consumption
    • Blattberg R., and Wisniewski K. Price-induced patterns of consumption. Marketing Science 8 4 (1989) 291-309
    • (1989) Marketing Science , vol.8 , Issue.4 , pp. 291-309
    • Blattberg, R.1    Wisniewski, K.2
  • 6
    • 0003930870 scopus 로고    scopus 로고
    • Supply chain inventory management and the value of shared information
    • Cachon G., and Fisher M. Supply chain inventory management and the value of shared information. Management Science 47 (2000) 629-646
    • (2000) Management Science , vol.47 , pp. 629-646
    • Cachon, G.1    Fisher, M.2
  • 7
    • 11144278946 scopus 로고    scopus 로고
    • Soft computing and the bullwhip effect
    • Carlsson C., and Fuller R. Soft computing and the bullwhip effect. Economics and Complexity 2 3 (2000) 1-26
    • (2000) Economics and Complexity , vol.2 , Issue.3 , pp. 1-26
    • Carlsson, C.1    Fuller, R.2
  • 8
    • 0033872695 scopus 로고    scopus 로고
    • Quantifying the bullwhip effect in a supply chain: The impact of forecasting, lead times, and information
    • Chen F., Drezner Z., Ryan J., and Simchi-Levi D. Quantifying the bullwhip effect in a supply chain: The impact of forecasting, lead times, and information. Management Science 46 (2000) 436-443
    • (2000) Management Science , vol.46 , pp. 436-443
    • Chen, F.1    Drezner, Z.2    Ryan, J.3    Simchi-Levi, D.4
  • 9
    • 0000879302 scopus 로고    scopus 로고
    • The bullwhip effect: Managerial insights on the impact of forecasting and information on variability in a supply chain
    • Tayur Sridhar Ed, Kluwer Academic Publishers. ISBN: 07-9238-3443
    • Chen, F., Drezner, Z., Ryan, J., & Simchi-Levi, D., 1998. The bullwhip effect: Managerial insights on the impact of forecasting and information on variability in a supply chain. In Tayur Sridhar (Ed.), Quantitative models for supply chain management. Kluwer Academic Publishers. ISBN: 07-9238-3443.
    • (1998) Quantitative models for supply chain management
    • Chen, F.1    Drezner, Z.2    Ryan, J.3    Simchi-Levi, D.4
  • 12
    • 0038112236 scopus 로고    scopus 로고
    • The effect of vendor managed inventory (vmi) dynamics on the bullwhip effect in supply chains
    • Disney S., and Towill D. The effect of vendor managed inventory (vmi) dynamics on the bullwhip effect in supply chains. International Journal of Production Economics 85 2 (2003) 199-215
    • (2003) International Journal of Production Economics , vol.85 , Issue.2 , pp. 199-215
    • Disney, S.1    Towill, D.2
  • 15
    • 1642499430 scopus 로고    scopus 로고
    • Bullwhip simulator: A system for studying how information sharing can improve supply chain management
    • Gangopadhyay, A., Huang, Z., 2002. Bullwhip simulator: A system for studying how information sharing can improve supply chain management. In Proceedings of annual meeting of decision Sciences institute (pp. 303-308).
    • (2002) Proceedings of annual meeting of decision Sciences institute , pp. 303-308
    • Gangopadhyay, A.1    Huang, Z.2
  • 16
    • 0035737655 scopus 로고    scopus 로고
    • Collaboration and information sharing in global contract manufacturing networks
    • Gaonkar R., and Viswanadham N. Collaboration and information sharing in global contract manufacturing networks. IEEE/ASME Transactions on Mechatronics 6 (2001) 366-376
    • (2001) IEEE/ASME Transactions on Mechatronics , vol.6 , pp. 366-376
    • Gaonkar, R.1    Viswanadham, N.2
  • 19
    • 0033474448 scopus 로고    scopus 로고
    • Managing advertising and promotion for long-run profitability
    • Jedidi K., Mela C., and Gupta S. Managing advertising and promotion for long-run profitability. Marketing Science 18 1 (1999) 1-22
    • (1999) Marketing Science , vol.18 , Issue.1 , pp. 1-22
    • Jedidi, K.1    Mela, C.2    Gupta, S.3
  • 21
    • 0346682258 scopus 로고
    • The impact of dealing patterns on purchase behaviour
    • Krishna A. The impact of dealing patterns on purchase behaviour. Marketing Science 13 4 (1994) 351-373
    • (1994) Marketing Science , vol.13 , Issue.4 , pp. 351-373
    • Krishna, A.1
  • 23
    • 0031108822 scopus 로고    scopus 로고
    • Information distortion in a supply chain: The bullwhip effect
    • Lee H., Padmanabhan V., and Whang S. Information distortion in a supply chain: The bullwhip effect. Management Science 43 4 (1997) 546-558
    • (1997) Management Science , vol.43 , Issue.4 , pp. 546-558
    • Lee, H.1    Padmanabhan, V.2    Whang, S.3
  • 25
    • 0041179238 scopus 로고    scopus 로고
    • The long-term impact of promotions on consumer stockpiling behaviour
    • Mela C., Jedidi K., and Bowman D. The long-term impact of promotions on consumer stockpiling behaviour. Journal of Marketing Research 35 2 (1998) 250-262
    • (1998) Journal of Marketing Research , vol.35 , Issue.2 , pp. 250-262
    • Mela, C.1    Jedidi, K.2    Bowman, D.3
  • 26
    • 0002164779 scopus 로고
    • Retail promotional effects on intra-and inter-brand sales performance
    • Moriarty M. Retail promotional effects on intra-and inter-brand sales performance. Journal of Retailing 61 3 (1985) 27-47
    • (1985) Journal of Retailing , vol.61 , Issue.3 , pp. 27-47
    • Moriarty, M.1
  • 27
    • 0010885212 scopus 로고
    • Coping with complexity: Deterministic chaos in human decision making behaviour
    • J. Casti, & A. Karlqvist, Ed, CRC Press. ISBN
    • Mosekilde, E., Larsen, E., & Sterman, J., (1991). Coping with complexity: Deterministic chaos in human decision making behaviour. In J. Casti, & A. Karlqvist, (Ed.), Beyond belief: Randomness, prediction and explanation in Science. CRC Press. ISBN: 0-02493-4291-0.
    • (1991) Beyond belief: Randomness, prediction and explanation in Science
    • Mosekilde, E.1    Larsen, E.2    Sterman, J.3
  • 29
    • 0036643207 scopus 로고    scopus 로고
    • Computers play the beer game: Can artificial agents manage supply chains?
    • O'Kimbrough S., Wu D., and Zhong F. Computers play the beer game: Can artificial agents manage supply chains?. Decision Support Systems 33 3 (2002) 323-333
    • (2002) Decision Support Systems , vol.33 , Issue.3 , pp. 323-333
    • O'Kimbrough, S.1    Wu, D.2    Zhong, F.3
  • 30
    • 0023588374 scopus 로고
    • Testing behavioural simulation models by direct experiment
    • Sterman J.D. Testing behavioural simulation models by direct experiment. Management Science 33 12 (1987) 1572-1592
    • (1987) Management Science , vol.33 , Issue.12 , pp. 1572-1592
    • Sterman, J.D.1
  • 31
    • 0000361362 scopus 로고
    • Modelling managerial behaviour: Misperceptions of feedback in a dynamic decision making experiment
    • Sterman J. Modelling managerial behaviour: Misperceptions of feedback in a dynamic decision making experiment. Management Science 35 3 (1989) 321-339
    • (1989) Management Science , vol.35 , Issue.3 , pp. 321-339
    • Sterman, J.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.