How poor metrics undermine digital marketing

McKinsey Quarterly

Volumn , Issue 1, 2009, Pages 106-107

  Bughin, Jacques ^a   Shenkan, Amy Guggenheim ^b   Singer, Marc ^c  

^a MCKINSEY AND COMPANY   (United States)

^b San Francisco Office   (United States)

^c NONE

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EID: 60149110788     PISSN: 00475394     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Short Survey

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