Google's view on the future of business: An interview with CEO Eric Schmidt

McKinsey Quarterly

Volumn , Issue 1, 2009, Pages 138-146

  Manyika, James ^a  

^a MCKINSEY AND COMPANY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 60149109816     PISSN: 00475394     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (1)

1. A phrase coined by Chris Anderson, editor-in-chief of Wired magazine, in an October 2004 article of the same name. The theory of the long tail states that as the costs of production and distribution online fall, niche products and services can be as economic as mainstream ones.