The complexity conundrum

Marketing Management

Volumn 18, Issue 1, 2009, Pages 54-59

  Meeker, Brian ^a   Parikh, Dipen ^a   Jhaveri, Manoj ^a  

^a Deloitte Consulting LLP   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 59849128876     PISSN: 10613846     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (4)

1. Deloitte Research (2001), "Creating Unique Customer Experiences: The Next Stage of New Product Development."
2. Deloitte Research (2004) "The Challenge of Complexity."
3. Deloitte Research (2003), "Mastering Complexity in Global Manufacturing."
4. Prabhu, Ajit, Michal Locker and Phong Le (2008) "Give Customers Products and Services They Value-Profitably," Deloitte Consulting Point-of-View (March 15).