Does franchising help restaurant firm value?

International Journal of Hospitality Management

Volumn 28, Issue 2, 2009, Pages 289-296

  Koh, Yoon ^a   Lee, Seoki ^a   Boo, Soyoung ^b  

^a TEMPLE UNIVERSITY   (United States)

^b GEORGE WASHINGTON UNIVERSITY   (United States)

Author keywords

Degree of franchising; Diversification theory; Franchising; Restaurant firm value; Three stage theory; Tobin's Q

Indexed keywords

EID: 59749093500     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2008.10.001     Document Type: Article

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