The Maximization Paradox: The costs of seeking alternatives

Personality and Individual Differences

Volumn 46, Issue 5-6, 2009, Pages 631-635

  Dar Nimrod, Ilan ^a   Rawn, Catherine D ^a   Lehman, Darrin R ^a   Schwartz, Barry ^b  

^a UNIVERSITY OF BRITISH COLUMBIA   (Canada)

^b SWARTHMORE COLLEGE   (United States)

Author keywords

Assortment size; Choice making strategies; Customer satisfaction; Maximizing tendencies; Sacrifice; Satisficers

Indexed keywords

EID: 59749089791     PISSN: 01918869     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.paid.2009.01.007     Document Type: Article

References (13)

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