Consumer response to crisis: Exploring the concept of involvement in Mattel product recalls

Public Relations Review

Volumn 35, Issue 1, 2009, Pages 18-22

  Choi, Yoonhyeung ^a   Lin, Ying Hsuan ^b  

^a Hanyang University   (South Korea)

^b Prime Research   (United States)

Author keywords

Crisis; Involvement

Indexed keywords

EID: 59649106318     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2008.09.009     Document Type: Article

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