Quality management in the UK advertising industry

International Journal of Quality and Reliability Management

Volumn 14, Issue 2, 1997, Pages 186-196

  Askey, J M ^a   Malcolm, A ^b  

^a EDINBURGH NAPIER UNIVERSITY   (United Kingdom)

^b Macdonald Lindsay Pindar   (United Kingdom)

Author keywords

Advertising agencies; BSI; ISO 9000; Quality management; United Kingdom

Indexed keywords

EID: 58949092468     PISSN: 0265671X     EISSN: None     Source Type: Journal    
DOI: 10.1108/02656719710165446     Document Type: Article

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