Implicit user credibility extraction for reputation rating mechanism in B2C e-commerce

International Journal of Intelligent Information and Database Systems

Volumn 1, Issue 3-4, 2007, Pages 247-263

  Cho, Jinhyung ^a   Kwon, Kwiseok ^b   Park, Yongtae ^b  

^a Dongyang University   (South Korea)

^b Seoul National University   (South Korea)

Author keywords

B2C e commerce; implicit reputation; rating mechanism; reputation system; source credibility model

Indexed keywords

EID: 58349103016     PISSN: 17515858     EISSN: 17515866     Source Type: Journal    
DOI: 10.1504/ijiids.2007.016679     Document Type: Article

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