The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion

Journal of Personality and Social Psychology

Volumn 46, Issue 1, 1984, Pages 69-81

  Petty, Richard E ^a   Cacioppo, John T ^b  

^a U Missouri ^*  (Colombia)

^b NONE

Author keywords

involvement ; quality of arguments, agreement with message, college students; quantity

Indexed keywords

EID: 58149372982     PISSN: 00223514     EISSN: None     Source Type: Journal    
DOI: 10.1037/0022-3514.46.1.69     Document Type: Article

References (53)