The role of cost and response-efficacy in persuasiveness of health recommendations

Journal of Health Psychology

Volumn 14, Issue 1, 2009, Pages 135-141

  Cismaru, Magdalena ^a,d   Nagpal, Anish ^b   Krishnamurthy, Parthasarathy ^c  

^a UNIVERSITY OF REGINA   (Canada)

^b UNIVERSITY OF MELBOURNE   (Australia)

^c UNIVERSITY OF HOUSTON   (United States)

^d UNIVERSITY OF REGINA   (Canada)

Author keywords

Costs; Health persuasion models; Persuasion; Protection Motivation Theory (PMT); Response efficacy

Indexed keywords

FEEDBACK; HEALTH BEHAVIOR; HEALTH CARE COSTS; HEALTH PROMOTION; HUMANS; PERSUASIVE COMMUNICATION;

EID: 58149333259     PISSN: 13591053     EISSN: 14617277     Source Type: Journal    
DOI: 10.1177/1359105308097953     Document Type: Article

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