Can the virtuous mouse and the wealthy elephant live happily ever after?

California Management Review

Volumn 51, Issue 1, 2008, Pages

  Austin, James E ^a   Leonard, Herman B ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 58149215753     PISSN: 00081256     EISSN: None     Source Type: Journal    
DOI: 10.2307/41166469     Document Type: Article

References (11)

1. "Ben & Jerry's Takes a Licking," Eurofood, February 3, 2000.
2. Peter Klinger and Jon Ashworth, "Will Ethical Trader Green & Black's Be Forced to Swallow its Prindples along with Confectionery Giant's Cash?" The Times, May 13, 2005.
3. Andrew Park, "Did Seth Go to the Dark Side?" Inc. Magazine (May 2008).
4. Hana DeBare, "The Latest Scoop on the Ice Cream Man Ben Cohen Speaks to Social Priorities after Selling Ben & Jerry's," San Francisco Chronicle, October 28, 2006.
5. Niall Fitzgerald, "Rebuilding Trust in Business," presentation at London Business School, October 2, 2003.
6. Tom Armitage, "Cadbury to Take Organic Chocolate Mainstream," 〈www.foodanddrinkeurope.com〉, June 15, 2005.
7. Alastair Jamieson, "Body Shop Founder Roddick Accused of a Sell-Out, " The Scotsman, March 18, 2006, via Factiva, accessed on May 9, 2007.
8. James Austin and James Quinn, "Ben & Jerry's: Preserving Mission and Brand within Unilever," Harvard Business School case study 9-306-037, December 8, 2005.
9. There are several areas where the agreement with Danone gives the parent company veto power, but for the most part Hirshberg continues to have operational control over the firm's dedsions.
10. DeBare, op. dt.
11. M. Taufiqurrahman, "Staunch Campaigner Sees Life After The Body Shop," The Jakarta Post, April 13, 2006, via Factiva, accessed on May 9, 2007.