An EOQ model with a varying demand followed by advertising expenditure and selling price under permissible delay in payments: For a retailer

International Journal of Modelling, Identification and Control

Volumn 5, Issue 2, 2008, Pages 166-172

  Sana, Shib Sankar ^a  

^a UNIVERSITY OF CALCUTTA   (India)

Author keywords

Advertising; Constrained optimisation; Delay in payments; Price dependent demand

Indexed keywords

BUDGET CONTROL; COMMERCE; CONSTRAINED OPTIMIZATION; ECONOMIC ANALYSIS; MARKETING;

ADVERTISING EXPENDITURES; DELAY IN PAYMENT; ECONOMIC ORDER QUANTITY; OPTIMAL SELLING PRICE; OPTIMISATIONS; PERMISSIBLE DELAY IN PAYMENTS; PRICE DEPENDENT DEMAND; PROMOTIONAL EFFORTS;

SALES;

EID: 58049216361     PISSN: 17466172     EISSN: 17466180     Source Type: Journal    
DOI: 10.1504/IJMIC.2008.022022     Document Type: Article

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