Attitudes toward church advertising in Hong Kong

Marketing Intelligence & Planning

Volumn 18, Issue 1, 2000, Pages 39-44

  au, Alan K m ^a  

^a OPEN UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Advertising; Beliefs; Churches; Hong Kong; Marketing; Religion

Indexed keywords

EID: 58049138915     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500010308585     Document Type: Article

References (8)

1. Hays, W. (1981), Statistic, 3rd ed., Holt, Rinehart & Winston.
2. Housewright, E. (1995), “Do church ads work or compromise Gospel”, Marketing News, Vol. 29 No. 6, p. 22.
3. McDaniel, S.W. (1986), “Church advertising: views of the clergy and general public”, Journal of Advertising, Vol. 15 No. 1, pp. 24-9.
4. McDaniel, S.W. and Burnett, J.J. (1991), “Targeting the evangelical market segment”, Journal of Advertising Research, Vol. 31 No. 4, pp. 26-33.
5. Nagle, R. (1985), “How Pope John II and other religious leaders view advertising (and when the church themselves advertise)’’, Madison Avenue, Vol. 27 No. 9, pp. 18-28.
6. Neff, D. (1987), “Admen for Heaven”, Christianity Today, September 18.
7. Pitcher, G. (1999), “God help those who confuse advertising and PR disasters”, Marketing Week, Vol. 21 No. 44, p. 33.
8. Rolf, L. (1988), Business and Religion in the American 1920s, Greenwood Press.