Research note: A cost-benefit analysis of letter prenotification and follow-up

Journal of Marketing Management

Volumn 13, Issue 8, 1997, Pages 853-866

  Mitchell, V W ^a   Brown, J ^a  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 57849158246     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.1997.9964515     Document Type: Article

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