메뉴 건너뛰기




Volumn 5, Issue 1, 1997, Pages 45-62

Marketing the arts—a classification of U. K. theatre audiences

Author keywords

[No Author keywords available]

Indexed keywords


EID: 57849140051     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v05n01_04     Document Type: Article
Times cited : (6)

References (19)
  • 1
    • 0011571132 scopus 로고
    • Predictors Of Attendance At The Performing Arts
    • Andreasen, A. R., and Belk, R. W., 1980. “Predictors Of Attendance At The Performing Arts”. Journal Of Consumer Research, 7(Sept):112–120.
    • (1980) Journal Of Consumer Research , vol.7 , Issue.Sept , pp. 112-120
    • Andreasen, A.R.1    Belk, R.W.2
  • 2
    • 85023989066 scopus 로고
    • Client Server System Boosts Theatre Ticket Sales
    • Ashbrand, D., 1993. “Client Server System Boosts Theatre Ticket Sales”. Info-world, 15(N52):50
    • (1993) Info-world , vol.15 , Issue.N52 , pp. 50
    • Ashbrand, D.1
  • 3
  • 6
    • 85024059013 scopus 로고
    • The Arts and Marketing” M
    • Mokwa M.P., Prieve E.A., Dawson W., (eds), New York: Praeger Publishing
    • Dawson, W. M., 1980. “The Arts and Marketing” M”. In Marketing The Arts Edited by:Mokwa, M. P., Prieve, E. A., and Dawson, W. New York:Praeger Publishing.
    • (1980) Marketing The Arts
    • Dawson, W.M.1
  • 10
    • 85023972191 scopus 로고
    • The Arts Look Ahead
    • Reiss, A. H., 1994. “The Arts Look Ahead”. Fund-Raising Management, 25(1):27–31.
    • (1994) Fund-Raising Management , vol.25 , Issue.1 , pp. 27-31
    • Reiss, A.H.1
  • 12
    • 84904945133 scopus 로고
    • Boston Four Seasons' Cultural Connections Help Boost Business
    • pp 2, 16
    • Selwitz, R., 1992. “Boston Four Seasons' Cultural Connections Help Boost Business”. Hotel and Motel Management, 207(3) pp 2, 16
    • (1992) Hotel and Motel Management , vol.207 , Issue.3
    • Selwitz, R.1
  • 17
    • 0038134117 scopus 로고
    • Marketing The Fine and Performing Arts: What Has Marketing Done For The Arts Lately
    • Thomas, E. G., and Cutler, R. D., 1993. “Marketing The Fine and Performing Arts:What Has Marketing Done For The Arts Lately”. Journal Of Professional Services Marketing, 10(1):181–198.
    • (1993) Journal Of Professional Services Marketing , vol.10 , Issue.1 , pp. 181-198
    • Thomas, E.G.1    Cutler, R.D.2
  • 19
    • 21144460185 scopus 로고
    • Probing The Potential Or Seriously Taking the Arts Less Seriously
    • Walshe, P., 1992. “Probing The Potential Or Seriously Taking the Arts Less Seriously”. Journal of the Market Research Society, 34(4):437–451.
    • (1992) Journal of the Market Research Society , vol.34 , Issue.4 , pp. 437-451
    • Walshe, P.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.