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Volumn 4, Issue 4, 2008, Pages 915-966

Unlocking technology: Antitrust and innovation

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EID: 57849094991     PISSN: 17446414     EISSN: 17446422     Source Type: Journal    
DOI: 10.1093/joclec/nhn016     Document Type: Article
Times cited : (45)

References (163)
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    • The Commission of the European Communities (Commission) predicted that Microsoft's Media Player would dominate other forms of players. The arguments supporting the prediction were fundamentally flawed and not surprisingly the prediction proved to be wildly inaccurate, with the rise of Adobe Flash Player, Apple iTunes, and other market alternatives. The Commission further maintained that Microsoft's server operating system would have an unfair advantage over other server operating systems. See Microsoft Corporation against Commission of the European Communities, Case T-201/04, Ruling on September 17, 2007 by the European Court of First Instance; see also Commission of the European Communities, Commission decision of March 24, 2004, relating to a proceeding under Article 82 of the EC Treaty (Case COMP/C-3/37.792 Microsoft), Brussels, April 21, 2004, C(2004)900 final.
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    • There is some mention of switching costs but the network externalities explanation is predominant in the literature. I address switching costs later in the discussion
    • There is some mention of switching costs but the network externalities explanation is predominant in the literature. I address switching costs later in the discussion.
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    • For a critical discussion of the concept of network effects that is closely related to the arguments in the present article, see D.F. Spulber, Consumer Coordination in the Small and in the Large; Implications for Antitrust in Markets with Network Effects, 4 J. COMPETITION L. & ECON. 1 June 2008
    • For a critical discussion of the concept of network effects that is closely related to the arguments in the present article, see D.F. Spulber, Consumer Coordination in the Small and in the Large; Implications for Antitrust in Markets with Network Effects, 4 J. COMPETITION L. & ECON. 1 (June 2008).
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    • The appellate court in Microsoft stated that "[i]n markets characterized by network effects, one product or standard tends towards dominance, because the utility that a user derives from consumption of the good increases with the number of other agents consuming the good." United States v. Microsoft Corp., 253 F.3d 34, 49 (D.C. Cir.), cert. denied, 534 U.S. 952 (2001).
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    • i di
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    • The additively separable form is for purposes of exposition and allows for a clear discussion of the main issues. The discussion can be generalized to allow for different functional forms, but this would complicate the discussion unnecessarily. Let g(n) be increasing and concave in n, g′(n) 0 and g″(n) < 0. Let h(i) be increasing and (weakly) convex in i, h′(i > 0 and h″(t) > 0. Let g(0, 0 because network effects require some participation. Normalize h such that h0, 0
    • The additively separable form is for purposes of exposition and allows for a clear discussion of the main issues. The discussion can be generalized to allow for different functional forms, but this would complicate the discussion unnecessarily. Let g(n) be increasing and concave in n, g′(n) 0 and g″(n) < 0. Let h(i) be increasing and (weakly) convex in i, h′(i > 0 and h″(t) > 0. Let g(0) - 0 because network effects require some participation. Normalize h such that h(0) = 0.
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    • For any given price, p, of the network good, a type i consumer adopts the good if his benefits are greater than or equal to the price, g(n) - h(i) ≥ p. If a consumer i adopts the network good, all consumers with lower types also will adopt the network good. The marginal consumer exhausts all net benefits, g(n) - h(i) = p.
    • For any given price, p, of the network good, a type i consumer adopts the good if his benefits are greater than or equal to the price, g(n) - h(i) ≥ p. If a consumer i adopts the network good, all consumers with lower types also will adopt the network good. The marginal consumer exhausts all net benefits, g(n) - h(i) = p.
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    • The function g(n) - h(n) is u-shaped because g(n) is increasing and concave and h(n) is increasing and (weakly) convex.
    • The function g(n) - h(n) is u-shaped because g(n) is increasing and concave and h(n) is increasing and (weakly) convex.
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    • ij refers to the idiosyncratic preferences of a member of group i = 1, 2 with regard to technology j = A, B.
    • ij refers to the idiosyncratic preferences of a member of group i = 1, 2 with regard to technology j = A, B.
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    • Formally, this assumption requires that members of group 1 prefer the technology that others adopt, gA(N1, N2, h1A > gB(N1B, h1B, and gB(N1, N2, h1 > gA(N1, h1A. The same holds for members of group 2, gA(N1, N2, h2A > gB(N2, h2B, and gB(N1, N2, h2B > gAN2, h2A
    • 2A.
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    • Formally, this assumption means that for members of group 1, gA(N 1, N2, h1A > gB(N1, N2, h 1B, and for members of group 2, gA(N1, N2, h2A > gBN1, N2, h2B
    • 2B.
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    • Formally, this assumption means that for members of group 1, gA(N 1, N2, h1A > gB(N1, N2, h 1B, and for members of group 2, gA(N1, N2, h2A < gBN1, N2, h2B
    • 2B.
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    • Farrell and Saloner (1985) find that, with asymmetric information, the equilibrium of the adoption game fails to be Pareto efficient when users cannot communicate. Allowing some communication eliminates such excess inertia when preferences coincide but increases it when preferences differ.
    • Farrell and Saloner (1985) find that, with asymmetric information, the equilibrium of the adoption game fails to be Pareto efficient when users cannot communicate. Allowing some communication eliminates such excess inertia when preferences coincide but increases it when preferences differ.
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    • This means comparing (N1, N2 gA(N1, N2, N1h1A, N2h2A versus (N1, N2)gBN1, N2, N1h1B, N2h2B
    • 2B.
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    • Farrell and Saloner (1985, 1986) apply a total surplus criterion in defining excess inertia. They add the benefits of new adopters and those of the installed base. Tley state that the installed base may cause excess inertia (1986, p. 942).
    • Farrell and Saloner (1985, 1986) apply a total surplus criterion in defining "excess inertia." They add the benefits of new adopters and those of the installed base. Tley state that "the installed base may cause excess inertia" (1986, p. 942).
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    • For a comprehensive examination of network effects, see D.F. Spulber, Consumer Coordination in the Small and in the Large; Implications For Antitrust in Markets With Network Effects, J. COMPETITION L. & ECON. (forthcoming 2007).
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    • These estimates are for 1997. See H. Miller & J. Sanders, Scoping the Global Market: Size is Just Part of the Story, in ITPro 49-55 (Mar./Apr. 1999);
    • These estimates are for 1997. See H. Miller & J. Sanders, Scoping the Global Market: Size is Just Part of the Story, in ITPro 49-55 (Mar./Apr. 1999);
  • 96
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    • See J. Hurd & J. Isaak, IT Standardization: The Billion Dollar Strategy, 3 J. IT STANDARDS & STANDARDIZATION RES. 68 (JANUARY-JUNE 2005).
    • See J. Hurd & J. Isaak, IT Standardization: The Billion Dollar Strategy, 3 J. IT STANDARDS & STANDARDIZATION RES. 68 (JANUARY-JUNE 2005).
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    • See C. Tucker (2006), supra note 43.
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    • C. Cargill & S. Bolin, Standardization: A Failing Paradigm, in STANDARDS AND PUBLIC POLICY 296-328 (S. Greenstein and V Stango, eds, Cambridge: Cambridge University Press 2007).
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    • Hurd & Isaak, supra note 59
    • Hurd & Isaak, supra note 59.
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    • This is according to a study by J. Gantz and V. Turner 2002, Standardization: The Secret to IT Leverage, IDC White Paper, Sponsored by Dell Computer Corp, Framingham, MA
    • This is according to a study by J. Gantz and V. Turner (2002), "Standardization: The Secret to IT Leverage," IDC White Paper, Sponsored by Dell Computer Corp., Framingham, MA.
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    • Id
    • Id.
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    • Id
    • Id.
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    • Id
    • Id.
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    • Id
    • Id.
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    • The information in this paragraph is drawn from Gantz & Turner 2002 , supra note 65.
    • The information in this paragraph is drawn from Gantz & Turner (2002 , supra note 65.
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    • See D.E Spulber & C.S. Yoo (2008) for additional discussion of access.
    • See D.E Spulber & C.S. Yoo (2008) for additional discussion of access.
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    • Competition and Regulatory Policies for Interactive Broadband Networks 68
    • On regulation of broadband, see
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    • See Jonathan Richards, Amazon Launches Music Download Service to Challenge iTunes, TIMES ONLINE, September 26, 2007.
    • See Jonathan Richards, Amazon Launches Music Download Service to Challenge iTunes, TIMES ONLINE, September 26, 2007.
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    • This list is from
    • This list is from www.ecma-international.org.
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    • See J. Bulow, J. Geanokoplos & P. Klemperer, Multiproduct Oligropoly: Strategic Substitutes and Complements, 93 J. POL. ECON. 488 (1985). The actions of two firms are strategic substitutes (complements) if an increase in one firm's action lowers (raises) the marginal effects on its profits of the other firm's action.
    • See J. Bulow, J. Geanokoplos & P. Klemperer, Multiproduct Oligropoly: Strategic Substitutes and Complements, 93 J. POL. ECON. 488 (1985). The actions of two firms are strategic substitutes (complements) if an increase in one firm's action lowers (raises) the marginal effects on its profits of the other firm's action.
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    • This was the substance of Bertrand's 1883 critique of the 1838 Cournot model. This debate lies at the foundation of much of the economic field of Industrial Organization. See D.F. Spulber, REGULATION AND MARKETS ch. 17 Cambridge, MA: MIT Press 1989
    • This was the substance of Bertrand's 1883 critique of the 1838 Cournot model. This debate lies at the foundation of much of the economic field of Industrial Organization. See D.F. Spulber, REGULATION AND MARKETS ch. 17 (Cambridge, MA: MIT Press 1989).
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    • This is the standard Hotelling model of a differentiated duopoly
    • This is the standard Hotelling model of a differentiated duopoly.
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    • A - Ng′(N/2). At the equilibrium in either case, the two firms split the market at N/2. Compatibility increases prices and the firms' profits. The analysis generalizes to positive marginal costs.
    • A - Ng′(N/2). At the equilibrium in either case, the two firms split the market at N/2. Compatibility increases prices and the firms' profits. The analysis generalizes to positive marginal costs.
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    • The formal representation of these two effects is as follows: δCS = g(N) - g(N/2) - Ng′(N/2). Ifg(n) = √n, for example, ΔCS = √ N (1 - √ 2), which is less than zero.
    • The formal representation of these two effects is as follows: δCS = g(N) - g(N/2) - Ng′(N/2). Ifg(n) = √n, for example, ΔCS = √ N (1 - √ 2), which is less than zero.
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    • Farrell & Saloner 1992, supra note 7, at 32
    • Farrell & Saloner (1992), supra note 7, at 32.
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    • C. Matutes & P. Regibeau, Mix and Match: Product Compatibility Without Network Externalities, 19 RAND J. ECON. 221.
    • C. Matutes & P. Regibeau, "Mix and Match": Product Compatibility Without Network Externalities, 19 RAND J. ECON. 221.
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    • See, e.g., Farrell & Saloner (1985).
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    • See, e.g., Farrell & Saloner (1986).
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    • Liebowitz & Margolis (1994) at page 139 conclude that indirect network externalities describe nothing more than welfare-neutral interactions that occur in properly functioning markets.
    • Liebowitz & Margolis (1994) at page 139 conclude that indirect network externalities "describe nothing more than welfare-neutral interactions that occur in properly functioning markets."
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    • see also R.R. Nelson & S.G. Winter, AN EVOLUTION THEORY OF ECONOMIC CHANGE (Cambridge, MA: Belknap-Harvard University Press 1989);
    • see also R.R. Nelson & S.G. Winter, AN EVOLUTION THEORY OF ECONOMIC CHANGE (Cambridge, MA: Belknap-Harvard University Press 1989);
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    • N. Rosenberg, INSIDE THE BLACK BOX: TECHNOLOGY AND ECONOMICS (Cambridge: Cambridge University Press 1982).
    • N. Rosenberg, INSIDE THE BLACK BOX: TECHNOLOGY AND ECONOMICS (Cambridge: Cambridge University Press 1982).
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    • For an overview of the literature, see J. Farrell & P. Klemperer 2006, supra note 31
    • For an overview of the literature, see J. Farrell & P. Klemperer (2006), supra note 31.
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    • David (1985), supra note 2, at 335-36.
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    • In fact, switching costs can reduce the profits of incumbents. See G. Biglaiser, J. Crémer, & G. Dobos, The Value of Switching Costs University of North Carolina, Working Paper, 2007
    • In fact, switching costs can reduce the profits of incumbents. See G. Biglaiser, J. Crémer, & G. Dobos, The Value of Switching Costs (University of North Carolina, Working Paper, 2007).
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    • The main example given to show that markets fail due to technology lock-in is that of the design of the typewriter keyboard. The story of the keyboard is inaccurate as shown by Liebowitz & Margolis (1990, As other evidence that markets tend to choose the wrong technology and then get locked in, economists usually point to the success of VHS over Beta in the market for video cassette recorders. Supposedly, the market standard VHS was inferior to the failed Beta technology but VHS was more established. However, there is substantial evidence that this example of technology lock-in is also historically and technically inaccurate. See Liebowitz & Margolis 1999, Another questionable example of path dependence concerns the inefficiency of small rail cars used to carry coal in Great Britain. Va Nee L. Van Vleck shows that the coal cars were part of a larger system that included local delivery by horse cart and later by truck. Large rail cars would have been likely to raise to
    • The main example given to show that markets fail due to technology lock-in is that of the design of the typewriter keyboard. The story of the keyboard is inaccurate as shown by Liebowitz & Margolis (1990). As other evidence that markets tend to choose the wrong technology and then get locked in, economists usually point to the success of VHS over Beta in the market for video cassette recorders. Supposedly, the market standard VHS was inferior to the failed Beta technology but VHS was more established. However, there is substantial evidence that this example of technology lock-in is also historically and technically inaccurate. See Liebowitz & Margolis (1999). Another questionable example of path dependence concerns the inefficiency of small rail cars used to carry coal in Great Britain. Va Nee L. Van Vleck shows that the coal cars were part of a larger system that included local delivery by horse cart and later by truck. Large rail cars would have been likely to raise total costs of delivery and so were efficient as part of a transportation system. See V.N.L. Van Vleck, Delivering Coal by Road and by Rail in Great Britain: The Efficiency of the "Silly Little Bobtailed Wagons", 57 J. ECON. HIST. 139 (1997).
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    • See Liebowitz & Margolis (1994) & (1995).
    • See Liebowitz & Margolis (1994) & (1995).
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    • See B.H. Hall, Innovation and Diffusion, in THE OXFORD HANDBOOK OF INNOVATION ch. 17, 459-84 (J. Fagerberg, D.C. Mowery, & R.R. Nelson, eds, Oxford: Oxford University Press 2005).
    • See B.H. Hall, Innovation and Diffusion, in THE OXFORD HANDBOOK OF INNOVATION ch. 17, 459-84 (J. Fagerberg, D.C. Mowery, & R.R. Nelson, eds, Oxford: Oxford University Press 2005).
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    • For a sociological overview, see E.M. Rogers, DIFFUSION OF INNOVATIONS (New York: Free Press, 4th ed. 1995).
    • For a sociological overview, see E.M. Rogers, DIFFUSION OF INNOVATIONS (New York: Free Press, 4th ed. 1995).
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    • Hall (2005), supra note 96.
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    • See particularly F. Bass, The Relationship Between Diffusion Rates, Experience Curves, and Demand Elasticities for Consumer Durable Technological Innovation, 53 J. Bus. 551 (July 1980);
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    • see also S. Kalish, Monopolistic Pricing with Dynamic Demand and Production Costs, 2 MARKETING SCI. 135 (Spring 1983).
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    • o be given. The dependence of the rate of adjustment on cumulative sales reflects the effects of sales on information received by prospective consumers. The diffusion rate yields a logistic curve, which relates cumulative sales to time.
    • o be given. The dependence of the rate of adjustment on cumulative sales reflects the effects of sales on information received by prospective consumers. The diffusion rate yields a logistic curve, which relates cumulative sales to time.
  • 142
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    • For an overview of diffusion models in marketing, see Chapter 10 in G.L. Lilien, P. Kotler, & K.S. Moorthy, MARKETING MODELS (Englewood Cliffs, NJ: Prentice-Hall 1992).
    • For an overview of diffusion models in marketing, see Chapter 10 in G.L. Lilien, P. Kotler, & K.S. Moorthy, MARKETING MODELS (Englewood Cliffs, NJ: Prentice-Hall 1992).
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    • 57849091663 scopus 로고    scopus 로고
    • See the review of work on advertising, prices, and sales effort on page 473. The standard model of the diffusion of an innovation is due to F. Bass, A New Product Growth Model for Consumer Durables, 15 MGMT. SCI. 215 (January 1969).
    • See the review of work on advertising, prices, and sales effort on page 473. The standard model of the diffusion of an innovation is due to F. Bass, A New Product Growth Model for Consumer Durables, 15 MGMT. SCI. 215 (January 1969).
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    • This might apply to the often-cited example of improvements in Boeing aircraft. See Hall 2005, supra note 96, at 470;
    • This might apply to the often-cited example of improvements in Boeing aircraft. See Hall (2005), supra note 96, at 470;
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    • N. Rosenberg, Learning by Using, in N. Rosenberg, INSIDE THE BIACK BOX 120-40 (Cambridge: Cambridge University Press 1982).
    • N. Rosenberg, Learning by Using, in N. Rosenberg, INSIDE THE BIACK BOX 120-40 (Cambridge: Cambridge University Press 1982).
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    • Commission Decision, supra note 1, at 207
    • Commission Decision, supra note 1, at 207.
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    • Commission Decision, supra note 1, at 115
    • Commission Decision, supra note 1, at 115.
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    • Choosing How to Compete: Strategies and Tactics in Standardization, 8
    • and the references therein. See
    • See S.M. Besen & J. Farrell, Choosing How to Compete: Strategies and Tactics in Standardization, 8 J. ECON. PERSP. 117 (1994), and the references therein.
    • (1994) J. ECON. PERSP , vol.117
    • Besen, S.M.1    Farrell, J.2
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    • Id. at 119
    • Id. at 119.
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    • Id. at 122-24
    • Id. at 122-24.
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    • See A.D. Chandler, INVENTING THE ELECTRONIC CENTURY 2 (New York: Free Press 2001).
    • See A.D. Chandler, INVENTING THE ELECTRONIC CENTURY 2 (New York: Free Press 2001).
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    • Id
    • Id.
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    • Id. at 238
    • Id. at 238.
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    • 57849086825 scopus 로고    scopus 로고
    • Anton & Yao 1995, supra note 63, at 263
    • Anton & Yao (1995), supra note 63, at 263.
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    • Hovenkamp 2005, at 281
    • Hovenkamp (2005), at 281.
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    • 57849097081 scopus 로고    scopus 로고
    • See www.consortiuminfo.org for a list of over 460 consortia, accredited standards bodies, and open source projects.
    • See www.consortiuminfo.org for a list of over 460 consortia, accredited standards bodies, and open source projects.
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    • 57849129312 scopus 로고    scopus 로고
    • Mark A. Lemley, Intellectual Property Rights and Standard-Setting Organizations (Boalt Hall, Working Papers in Public Law, UC Berkeley 2002).
    • Mark A. Lemley, Intellectual Property Rights and Standard-Setting Organizations (Boalt Hall, Working Papers in Public Law, UC Berkeley 2002).
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    • 57849169381 scopus 로고    scopus 로고
    • Simcoe et al. found that SSO patents have a relatively high litigation rate, and that SSO patents assigned to small firms are litigated more often than those of large publicly-traded firms. TS. Simcoe, S.J.H. Graham, & M. Feldman, Competing on Standards: Entrepreneurship, Intellectual Property and the Platform Standard (NBER Working Paper No. 13632, November 2007).
    • Simcoe et al. found that "SSO patents have a relatively high litigation rate, and that SSO patents assigned to small firms are litigated more often than those of large publicly-traded firms." TS. Simcoe, S.J.H. Graham, & M. Feldman, Competing on Standards: Entrepreneurship, Intellectual Property and the Platform Standard (NBER Working Paper No. 13632, November 2007).
  • 162
    • 57849109853 scopus 로고    scopus 로고
    • However, Simcoe found that the Internet Engineering Task Force (IETF) experienced a slowdown in standards production between 1993 and 2003 due to distributional conflicts created by the increasing commercialization of the Internet during that time period. TS. Simcoe, Standard Setting Committees, (Rotman School of Management, University of Toronto, Working Paper, December 2006).
    • However, Simcoe found that the Internet Engineering Task Force (IETF) experienced a slowdown in standards production between 1993 and 2003 due to "distributional conflicts created by the increasing commercialization of the Internet during that time period." TS. Simcoe, Standard Setting Committees, (Rotman School of Management, University of Toronto, Working Paper, December 2006).
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    • F.A. Hayek, Competition as a Discovery Procedure, 5 Q. J. AUSTRIAN ECON. 9 (Fall 2002).
    • F.A. Hayek, Competition as a Discovery Procedure, 5 Q. J. AUSTRIAN ECON. 9 (Fall 2002).


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.