English in Tamil: The language of advertising

English Today

Volumn 23, Issue 3-4, 2007, Pages 40-49

  Krishnasamy, Kanthimathi ^a  

^a INDIAN INSTITUTE OF TECHNOLOGY MADRAS   (India)

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EID: 57749156093     PISSN: 02660784     EISSN: 14740567     Source Type: Journal    
DOI: 10.1017/S0266078407003094     Document Type: Article

References (19)

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4. Cook, Guy. 1992. The Discourse of Advertising. London: Routledge.
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6. Grunig, Blanche. 1990. Les mots de la publicité: L'Architecture du slogan. Paris: Presseds du CNRS.
7. Hayakawa, S. I. 1990. Language in Thought and Action. 5th edn. SanDiego: Harcourt Brace Jovanovich.
8. Jefkins, Frank. 1973. Advertising Made Simple. London: Rupa & Co.
9. Kachru, Braj B. 1994. ‘English in South Asia.’ In Robert Burchfield, ed. The Cambridge History of the English Language. Vol. V: English in Britain and Overseas. Origins and Development. Cambridge: Cambridge University Press: 497–626.
10. Kanthimathi, K. 1999. ‘Advertising and English language.’ MA dissertation submitted to Madras Christian College, University of Madras: Madras.
11. Leech, Geoffrey N. 1966. English in Advertising: A Linguistic Study of Advertising in Great Britain. London: Longman.
12. Martin, Elizabeth. 2002. ‘Mixing English in French Advertising.’ In World Englishes 21:3, pp. 375–402.
13. Pei, Mario. 1969. Words in Sheep's Clothing: How People Manipulate Opinion by Distorting Word Meaning. New York: Hawthorne.
14. Ross, Nigel. 1997. ‘Signs of International English.’ English Today 13:2, pp. 29–33.
15. Smith, R. 1997. ‘English in European Spanish.’ English Today 52:13:4, pp. 22–26.
16. Thiruvalluvar. 100 BC. Thirukkural, with the commentary of Parimeelazhagar, Madras: Kazhagam 1973.
17. Tiwari, Sanjay. 2003. The (Un)common Sense of Advertising: Getting the Basics Right. New Delhi: Response Books.
18. Vestegaard, Torben & Kim Schroder. 1985. The Language of Advertising. Cambridge, Massachusetts: Blackwell.
19. Wardhaugh, Ronald. 1986. An Introduction to Sociolinguistics. Oxford: Blackwell.