Cognition map of experiential marketing strategy for hot spring hotels in Taiwan using the DEMATEL method

Proceedings - 4th International Conference on Natural Computation, ICNC 2008

Volumn 1, Issue , 2008, Pages 438-442

  Lin, Kuo Ming ^a   Lin, Cheng Wei ^a  

^a KAINAN UNIVERSITY   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

HOT SPRINGS; HOTELS; PLANNING; SPRINGS (COMPONENTS); STRATEGIC PLANNING;

EMPIRICAL STUDIES; EVALUATION CRITERIONS; HOTSPRING HOTELS; HUMAN JUDGMENTS; MARKETING STRATEGIES;

MARKETING;

EID: 57649180995     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICNC.2008.472     Document Type: Conference Paper

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