A decision-making process model of young online shoppers

Cyberpsychology and Behavior

Volumn 11, Issue 6, 2008, Pages 759-761

  Lin, Chin Feng ^a   Wang, Hui Fang ^b  

^a NATIONAL PINGTUNG UNIVERSITY   (Taiwan)

^b Yusance Corporation   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

ADOLESCENT; ARTICLE; CHILD BEHAVIOR; DECISION MAKING; HUMAN; ONLINE SYSTEM; PROCESS MODEL; PURCHASING; SHOPPING; SOCIAL BEHAVIOR; SOCIAL MARKETING; WEB BROWSER;

ADOLESCENT; CHILD; COMMERCE; COMMUNICATION; DECISION MAKING; FEMALE; HUMANS; INTERNET; MALE; QUESTIONNAIRES; TAIWAN;

EID: 57649130758     PISSN: 10949313     EISSN: None     Source Type: Journal    
DOI: 10.1089/cpb.2008.0018     Document Type: Article

References (5)

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3. Aaker DA. Measuring brand equity across products and markets. California Management Review 1996; 38:102-20.
4. McKnight DH, Choudhury V, Kacmar C. The impact of initial consumer trust on intentions to transact with a Web site: a trust building model. Journal of Strategic Information System 2002b; 11:279-323.
5. Kahle LR. The nine nations of North America and the value basis of geographic segmentation. Journal of Marketing 1986; 50:37-47.