Advertorial: Creative solution or last resort?

International Journal of Advertising

Volumn 16, Issue 2, 1997, Pages 73-84

  Goodlad, Neil ^a   Eadie, Douglas R ^a   Kinnin, Heather ^b   Raymond, Martin ^b  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^b NHS HEALTH SCOTLAND   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 57149144086     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1997.11104678     Document Type: Article

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