"What would you do with a 1 million dollar user experience marketing budget?" Internal vs. external user experience evangelism panel

Conference on Human Factors in Computing Systems - Proceedings

Volumn , Issue , 2008, Pages 2249-2252

  Kowalski, Luke ^a   Thompson, Carola ^b   Chi, Tom ^c   Vasnaik, Omar ^d   Mc Cormick, Darren ^d   Heller, Peter ^a  

^a ORACLE CORPORATION   (United States)

^b SAP RESEARCH   (Germany)

^c YAHOO INC   (United States)

^d MICROSOFT   (United States)

Author keywords

External evangelism; Software human factors; User experience; User experience marketing

Indexed keywords

BLOGGERS; END USERS; EXTERNAL EVANGELISM; EXTERNAL-; GENERAL PUBLICS; HUMAN FACTORS; INDEX CARDS; MARKETING BUDGETS; PANEL DISCUSSIONS; SOFTWARE HUMAN FACTORS; USER EXPERIENCE; USER EXPERIENCE MARKETING; USER EXPERIENCES; USER-CENTERED DESIGNS;

BUDGET CONTROL; HUMAN ENGINEERING; MARKETING; PUBLISHING;

COMPUTER SYSTEMS;

EID: 57049177043     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1358628.1358661     Document Type: Conference Paper

References (1)

1. Whitaker, B. Technology Untanglers: They Make It Really Work. New York Times, Fresh Starts (Your Money/Business). July 8, 2007.