Consumer segmentation based on food neophobia and its application to product development

Food Quality and Preference

Volumn 20, Issue 2, 2009, Pages 83-91

  Henriques, Ami S ^a,b   King, Silvia C ^a,b   Meiselman, Herbert L ^a,b  

^a McCormick & Company Inc   (United States)

^b Herb Meiselman Services   (United States)

Author keywords

Acceptability; Consumer segmentation; Food neophobia scale (FNS); Neophobia; Product development; Psychographic

Indexed keywords

EID: 57049173941     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2008.01.003     Document Type: Article

References (11)

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