"If you build it, they will come... if they can": Pitfalls of releasing the same product globally

Conference on Human Factors in Computing Systems - Proceedings

Volumn , Issue , 2008, Pages 2591-2596

  Hsieh, Ann ^a   Hausman, Todd ^a   Titus, Nerija ^a   Miller, Jennifer ^a  

^a YAHOO INC   (United States)

Author keywords

Ethnography; Internationalization localization; User experience design experience design; User studies

Indexed keywords

HUMAN ENGINEERING;

ETHNOGRAPHY; INTERNATIONALIZATION/LOCALIZATION; NEW PRODUCTS; USER EXPERIENCE DESIGN/EXPERIENCE DESIGN; USER STUDIES; WEB 2.0;

COMPUTER SYSTEMS;

EID: 57049152987     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1358628.1358719     Document Type: Conference Paper

References (8)

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